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Luca
For running coaches

The AI setter for running coaches.

Your leads DM you after a long run or a bad race: nights, weekends, race-day mornings. Luca replies in your voice while you're out on your own miles.

Get startedSee how it works

From $99/monthNo setup feesCancel anytime

Your DMs, answered like you answered them.

Example conversations. Every draft waits for your approval before it sends.

  • @sub4.sarah

    saw your reel on marathon prep, do you take 1:1 athletes?

    Luca · draft in your voice

    hey Sarah! yes, a few spots open for spring blocks. which race are you targeting?

  • @trailtom

    what's your coaching like for a first 50k?

    Luca · draft in your voice

    love a first 50k. custom weekly plan around your terrain, vert, and schedule, plus check-ins after key long runs. what's your weekly mileage right now?

  • @plateau.pete

    I keep getting injured every time I build mileage

    Luca · draft in your voice

    that cycle usually means the build is too steep, not that you're fragile. want me to look at your last few weeks? quick call and I'll tell you what I see.

Why running coaches run Luca.

  • It asks the runner questions

    Weekly mileage, goal race, current PR: Luca opens with the questions you'd open with, because it learned them from you. Leads feel coached from the first reply.

  • Race-season DMs, handled

    Marathon-block leads arrive in waves, after every big race weekend. Luca absorbs the spike, sorts the serious runners from the curious, and your calendar fills without your Sunday disappearing.

  • Follow-ups that land at the right time

    A runner who ghosts in week one of their training block is still your client in week three. Luca circles back in your voice, days later, right when the plan they downloaded stops working.

Dan Kowalski, running coach

80 active athletes, zero sales hires

Dan Kowalski · Run coaching

Read the story →
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From $99/month · No setup fees · Cancel anytime

What running coaches ask us.

My leads message me mid-race-weekend. Does Luca handle that?
Yes, that's exactly when it matters most. Luca drafts replies in under a minute at 6 AM on race day, and the serious inquiries are sorted to the top of your queue for when you're done.
Does Luca know running vocabulary?
It knows your running vocabulary: mileage, splits, vert, blocks. It learns from your own DMs, not a generic template.

More questions? The full FAQ covers voice, safety, and pricing, and the free DM script library covers the replies themselves.

For running coaches

Every running coach has unread leads. You don't have to.

Connect a channel tonight. Wake up to drafted replies in your voice, sorted by who's ready to buy.

Get startedBook a 15-min demo

From $99/monthNo setup feesCancel anytime