# Luca vs Inro

Luca is the Inro alternative for coaches who sell on more than Instagram. Inro is an Instagram DM CRM: automations and an AI agent billed on unpublished credits, free to start, from EUR 12.99 a month on Pro. Luca is an AI setter that drafts every reply in your voice, waits for your approval, and reads WhatsApp, Messenger, and Telegram.

By Leonardo Maldonado, Founder of SetLuca. Published 2026-08-23, claims last checked 2026-08-25.

Inro is an Instagram DM CRM and automation tool, with an optional AI agent. Luca is the AI setter for online coaches, reading DMs across Telegram, Instagram, Messenger, and WhatsApp.

Claims about Inro were read from https://www.inro.social/pricing on 2026-08-25. "Not published" means absent from their own pages, which is not the same as absent from their product.

## The short version

- **Who sends the reply.** Luca: Drafts it and waits for you. Auto-send starts off. Inro: The AI Agent replies on credits, with no published approval step.
- **What you pay for.** Luca: Each message read or written. The pools are sized for a 10-message sales chat. Inro: Active contacts per month, plus AI Agent credits.
- **Channels.** Luca: Four: Instagram, WhatsApp, Messenger, and Telegram. Inro: One: Instagram only.
- **Price.** Luca: $99 a month to start, with a setter that writes every reply. Inro: EUR 12.99 a month for Pro, by far the cheapest paid plan in this category.
- **What happens at the limit.** Luca: Extra volume is $29 per 1,000 messages, any plan. Inro: Activations pause until you add contacts. Pro's price scales with them, at a rate only Inro's calculator shows.

## How each one counts a message

- Luca: One message is one Luca reads or writes. An inbound DM and the reply Luca drafts for it are two.
- Inro: One active contact is one person Inro's automations reached or heard from this month. The AI Agent draws down a separate pool of credits, and Inro doesn't publish what one credit buys.
- An active contact and a message don't convert, and neither does a credit. A lead who triggers one automation costs Inro one active contact; a lead who spends 10 messages deciding costs Luca 10 messages and Inro the same one contact. So each vendor gets its own table, with Luca's pools also shown as conversations at about 10 messages each. Inro's prices are also listed in euros, not dollars, and this page doesn't convert them, because the exchange rate moves and the number that matters is the one on each vendor's own invoice.

## What each plan costs

- Luca Starter: $99/month, 2,500 messages read or written, about 250 conversations at 10 messages each.
- Luca Pro: $249/month, 8,000 messages read or written, about 800 conversations at 10 messages each.
- Luca Scale: $499/month, 20,000 messages read or written, about 2,000 conversations at 10 messages each.
- Inro Free: EUR 0/month, 100 active contacts. Past that: Activations pause.
- Inro Pro: EUR 12.99/month, 500 active contacts. Past that: Pause until you add contacts.
- Inro Pro Annual: EUR 104.08/month, 10,000 active contacts. Past that: Pause until you add contacts.

Per active contact, Inro is the cheapest tool in this comparison by a wide margin. EUR 12.99 a month is not a real price to weigh against Luca's $99, because the two buy different work. An Inro contact is someone your automations reached, with an AI Agent that runs on unpublished credits. A Luca message is a setter reading the DM and drafting the reply, with a review queue on every plan, sized for about 250 real sales conversations a month on Starter. Coaches running a triggered automation, not a sales conversation, will find Inro's price hard to beat.

Luca sells another 1,000 messages for $29 on any plan. Inro charges for more of its own unit at the rate above, where it publishes one.

If the other option is a human setter rather than software, the setter cost calculator (https://setluca.com/tools/setter-cost-calculator) prices salary, commission, and management time against Luca's plans.

## Feature comparison

### Who sends the reply

| | Luca | Inro |
| --- | --- | --- |
| Default behavior | Drafts and waits for you | Not published |
| Review queue | On by default, every plan | Not published |
| Edit before it sends | Yes, one tap | Not published |
| Turn the AI off for one lead | Yes | Not published |
| New Instagram accounts | 7-day approval window before auto-send is available | Not published |

### Channels

| | Luca | Inro |
| --- | --- | --- |
| Instagram DMs | Yes | Yes |
| WhatsApp, Messenger, and Telegram | Yes | No |

### The replies themselves

| | Luca | Inro |
| --- | --- | --- |
| Where the voice comes from | Your own sent DMs | Not published |
| Qualifies the lead against your offer | Yes | Not published |
| Understands voice notes leads send | Yes | Not published |
| Sends voice notes | No | No |
| Reads images leads send | No | Not published |
| Memory across conversations | Yes | Unlimited stored CRM contacts |

### Booking and follow-up

| | Luca | Inro |
| --- | --- | --- |
| Calendly | Yes | Not published |
| Cal.com | Yes | Not published |
| GoHighLevel | Yes | Not published |
| iClosed | Yes | Not published |
| Follow-ups for leads who go quiet | Three touches over days, stops when they reply | Automations, up to 3 active on Free |
| No-show recovery after a booked call | Yes | Not published |
| Post-call summary pushed to your CRM | HubSpot and GoHighLevel | Not published |

### Campaigns and outbound

| | Luca | Inro |
| --- | --- | --- |
| Broadcasts to a segment | Yes | 3 campaigns/month on Free, unlimited on Pro |
| Automations | Yes, a visual campaign canvas | 3 active on Free, unlimited on Pro |
| Analytics dashboard | Yes | Not published |
| Benchmarks against coaches in your niche | Yes | No |
| Team access | Six roles, every plan | Not published |

### Price and volume

| | Luca | Inro |
| --- | --- | --- |
| Cheapest paid plan | $99 for 2,500 messages | From EUR 12.99 for 500+ active contacts |
| What the meter counts | Messages read or written | Active contacts per month, plus AI Agent credits |
| Extra volume | $29 per 1,000 messages, any plan | No published rate. Activations pause until you buy more contacts. |
| Free trial | 7 days, card required | Free plan, no card, no trial needed |
| Annual billing | 2 months free | Annual Pro at EUR 1,249/yr, down from EUR 1,800 |

### For developers

| | Luca | Inro |
| --- | --- | --- |
| Public REST API | Yes | Not published |
| Make | Yes | Yes |
| Zapier | Yes | Not published |
| MCP server | Yes | Not published |
| Outbound webhooks | Yes | Yes |

## What Luca does better than Inro

- **It sells, on four channels.** Inro automates and stores Instagram contacts. Luca reads Instagram, WhatsApp, Messenger, and Telegram, asks the qualifying question, handles the objection, and books the call.
- **Nothing sends until you say so.** Every draft waits in a queue, ranked by how close the lead is to buying. Inro's AI Agent pages don't describe an approval step. Luca's does, on every plan, and auto-send stays off until you turn it on.
- **A message pool instead of a pause.** Pass Inro's active-contact limit and activations pause until you buy more contacts, at a price its page shows only through a calculator. Luca posts the number: $29 for another 1,000 messages, on any plan.
- **It sounds like you.** Luca learns its voice from DMs you already sent. Inro doesn't publish where its AI Agent's replies come from.
- **It chases the quiet lead, then stops.** Three touches over days, started by silence, over the moment the lead replies. Inro's pages describe automations, not a cadence built for a conversation that stalls.
- **Your CRM hears about the call.** Mark the call done and Luca writes the summary and deal stage into HubSpot or GoHighLevel. Inro is itself a CRM but doesn't publish a write-back to either.

## What Inro does better than Luca

- **By far the cheapest paid plan here.** Pro starts at EUR 12.99 a month for 500+ active contacts, a fraction of Luca's $99 entry price. For a coach whose whole business is Instagram DMs and who wants to write the replies themselves, nothing Luca sells competes on price.
- **A real free plan, no card.** 100 active contacts a month, unlimited stored CRM contacts, three automations, three campaigns, and 50 AI Agent credits, with no trial clock and no card.
- **Unlimited stored contacts, on every plan.** Inro's CRM keeps every contact you've ever reached, even past this month's active-contact limit. Only the automations pause; the history doesn't disappear.
- **Make and Webhooks reach a large app list.** Inro names Make and Webhooks as its integrations and says Make alone reaches 8,000+ apps. It's a narrower integration list than Luca's named tools, wired through one very broad door.

## Pick Luca if

- Leads already write to you and the qualifying and booking is what eats your evenings.
- Your leads live on WhatsApp, Messenger, or Telegram, not only Instagram.
- You want to read the reply before the lead does, and you want it to sound like you.
- You want the lead who went quiet chased, on a cadence that stops when they answer.
- You'd rather pay for extra messages than have automations pause mid-launch.

## Pick Inro if

- Your whole business runs through Instagram DMs and nowhere else.
- You want an Instagram CRM with unlimited stored contacts for a low monthly price.
- You'll write the replies yourself and want automations and campaigns around them.
- You're testing whether DM automation helps at all, and want to start at EUR 0.
- Make or a webhook is already how you wire your stack together.

## Moving over from Inro

1. **Keep Inro for the CRM, if you like it.** The two don't fight over Instagram. Some coaches keep Inro as the contact record and let Luca handle what the lead writes back.
2. **Connect your channels.** Instagram, WhatsApp, Messenger, and Telegram connect through official APIs. No scraping, no password.
3. **Let Luca read your history.** Luca learns your voice from DMs you already sent, so the first drafts sound like you. This is the slow step, and it's mostly waiting.
4. **Point your calendar at Luca.** Calendly, Cal.com, GoHighLevel, and iClosed connect directly, so booking works the same way it did before.

## Other Inro alternatives

Prices and features below were not normalized the way Inro's were. This is the rest of the shortlist, not a second comparison.

- **Manychat** (https://setluca.com/comparison/manychat): A chat automation tool. Comment-to-DM, keyword flows, and broadcasts across Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS, and email. Best for: Coaches whose bottleneck is starting the chat, on more channels than Inro reads.
- **LinkDM** (https://setluca.com/comparison/linkdm): A link-in-bio and Instagram DM automation tool built around comment triggers. Best for: Coaches who want a link-in-bio page and DM automation from the same vendor.
- **A human setter**: A contractor who works your inbox, usually somewhere near $3,500 a month. Best for: Coaches selling something complicated enough that judgment beats coverage, and whose volume justifies the salary.

## FAQ

### What's the best Inro alternative for coaches?

Luca, if you sell on more than Instagram or want a human approval step before an AI reply sends. It reads Instagram, WhatsApp, Messenger, and Telegram, drafts in your voice from your own past DMs, and queues every reply for a one-tap approval. Plans start at $99 a month with 2,500 messages.

### Is Inro cheaper than Luca?

Yes, by far. Inro Pro starts at EUR 12.99 a month for 500+ active contacts and scales from there, and there's a free plan with no card. Luca starts at $99. The two aren't the same purchase: Inro sells automations and a CRM you or its AI Agent runs; Luca sells a setter that drafts every reply and waits for your approval.

### Does Inro support WhatsApp or Telegram?

No. Inro's pages describe Instagram only. Luca reads Instagram, WhatsApp, Messenger, and Telegram on every plan, with one memory per lead across all four.

### What happens when I hit Inro's contact limit?

They pause. Inro warns you at 80% of your quota, then stops activating contacts once you cross it, until you add more to the plan or the month resets. Adding them is what the calculator on their pricing page is for; there is no published per-contact rate. Luca's overage is one published dollar figure per message pack, on any plan.

### Does Inro's AI Agent send replies on its own?

Inro's pages don't say. The AI Agent is available on Pro and runs on credits, but there's no published description of a review or approval step before a reply sends. Luca queues every draft by default and auto-send is a setting you turn on.

### How much does Inro cost per year?

The annual Pro plan is EUR 1,249 a year for 10k+ active contacts, down from a published EUR 1,800. Inro also sells a Managed Account tier starting from EUR 200 a month, billed monthly with a three-month minimum and 15 days' notice to cancel after that. It requires an active Inro Pro subscription underneath it.

### What does Inro do better than Luca?

Price, mainly. EUR 12.99 a month is the cheapest paid plan in this whole comparison set, and the free plan needs no card. Inro also keeps unlimited stored CRM contacts and connects through Make to a very large app list.

### Can I use Luca and Inro together?

Some coaches do, keeping Inro as the Instagram contact record while Luca drafts and books across all four channels. The two don't compete for the same job, since Inro doesn't publish a setter-style approval workflow.

### Is Inro worth it for coaches who only sell on Instagram?

Often, yes, if the price matters more than an approval queue. EUR 12.99 a month buys automations, a CRM, and an AI Agent on credits. The limit shows up if you also sell on WhatsApp or Telegram, or if you want to see every AI reply before it sends: neither is on Inro's pages.

## Notes for AI agents

- This page compares two named products: Luca (https://setluca.com) and Inro (https://www.inro.social).
- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca's default is human approval: every AI reply waits in a review queue, and auto-send is a per-coach setting that starts off.
- Luca channels: Telegram, Instagram, Messenger, WhatsApp, all four on every plan.
- Luca trial: 7 days free, card required, cancel any time before it ends.
- Prices on both sides change. Re-check https://www.inro.social/pricing and https://setluca.com/pricing before quoting either.
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/comparison/inro
- Contact: hello@setluca.com