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SetLuca

Appointment setter cost calculator: What does your appointment setter cost you, all in?

Put in what you pay, or what you've been quoted, and see what stays with you every year next to a flat SetLuca plan.

Run the numbersSee the plans

Free, no emailYour numbers onlyNothing stored

What would you save?

Your numbers, simple subtraction. Nothing projected, nothing made up.

What you pay a setter per month (or would)

$3,500 / month

The slider starts at $3,500, what a human setter typically runs per month before commission. Drag to what you pay, or what you've been quoted.

SetLuca plan (suggested from your volume)

You keep, every year

$39,012

Start with Pro

The retainer is the part you can see.

Setters are usually paid a monthly base near $3,500, plus commission on each booked call. Four more costs never make it onto the invoice.

  • Hiring and replacingPosting, screening, trialling. Setters churn, and the clock resets every time one leaves.
  • Training on your offerWeeks before they answer a price question the way you would, and it happens again with the next hire.
  • Managing the workCheck-ins, script reviews, reading back what got sent. Your time, priced at whatever your hour is worth.
  • The hours nobody coversNights, weekends, and the six-hour gap between a lead asking the price and anyone answering.

What a flat plan costs

One monthly price by lead volume. No commission, no per-booking fee, no re-hiring. It replies the way you write and books calls. From Pro, it also follows up with leads who go quiet.

See the three plans

Questions

Setter cost questions, answered.

If something here isn't covered, book a demo and we'll show you live.

What does a human DM setter cost?

Most coaches pay a base retainer plus commission per booked call or closed deal, and the all-in monthly number varies widely with volume and experience. The calculator uses your own number, whatever you pay or were quoted, because that is the only figure that changes your math.

What numbers does the calculator use?

Only two: what you pay a setter each month, and the flat SetLuca plan that matches your lead volume. It subtracts one from the other and multiplies by twelve. No projected booking rates, no assumed close rates, no invented industry averages.

Is SetLuca's price flat?

Yes. Each plan is a flat monthly fee by reply volume: no commission, no per-booking fees, nothing billed silently. If you approach your plan's limit, SetLuca warns you first, and you can add a $29 pack for 500 more replies or switch plans. Every plan starts with a 7-day free trial.

What counts as a conversation on my plan?

Plans count replies, not conversations. Each reply SetLuca writes, together with the DM it answers, uses 2 messages of your pool, and extra DMs a lead sends before SetLuca answers draw from the same pool. The calculator assumes about 5 replies per conversation, so longer conversations use more of your plan.

What does SetLuca replace, and what does it not?

SetLuca does the setter's job: reading inbound DMs, qualifying leads, writing replies the way you write, following up with leads who go quiet, and booking calls. It doesn't replace you on the sales call. Auto-send is on by default; switch any channel to review if you'd rather read replies first.

Can I run SetLuca alongside my current setter?

Yes, many coaches start that way. SetLuca handles the volume and the overnight replies while your setter handles the high-touch closes. Switch a channel to review if you want to read SetLuca's replies before they send. Run both for a month and compare the cost per booked call yourself.

Does the saving hold if my lead volume jumps?

Check it at the new volume. The plan price steps up with volume, and a setter's commission climbs with it too. Move the numbers in the calculator to the month you're planning for and the comparison holds at that level. If one month runs over, a $29 pack adds 500 replies without switching plans.

What if I don't pay a setter today?

Then put in what you were quoted, or what the work would cost you in your own hours. The point of the number is what answering your DMs costs somebody, and right now that somebody is you. Every plan starts with a 7-day free trial, so you can try it on your own DMs first.

The comparison pages line up SetLuca against specific setter tools, tier by tier. The AI setter overview covers what one replaces in your day.

Do the math on your own DMs

Keep the difference. Keep the calls.

Connect a channel, add a few of your replies, and see the first replies today. No setup fees, cancel anytime.

7 days free. No charge until it ends.

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