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Luca

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What does your setter cost you, all in?

Put in what you pay, or what you've been quoted, and see what stays with you every year next to a flat Luca plan.

Run the numbersSee the plans

Free, no emailYour numbers onlyNothing stored

What would you save?

Your numbers, simple subtraction. Nothing projected, nothing made up.

What you pay a setter per month (or would)

$3,500 / month

The slider starts at $3,500, what a human setter typically runs per month before commission. Drag to what you pay, or what you've been quoted.

Luca plan (suggested from your volume)

You keep, every year

$39,012

Start with Pro

The retainer is the part you can see.

Setters are usually paid a monthly base near $3,500, plus commission on each booked call. Four more costs never make it onto the invoice.

  • Hiring and replacingPosting, screening, trialling. Setters churn, and the clock resets every time one leaves.
  • Training on your offerWeeks before they answer a price question the way you would, and it happens again with the next hire.
  • Managing the workCheck-ins, script reviews, reading back what got sent. Your time, priced at whatever your hour is worth.
  • The hours nobody coversNights, weekends, and the six-hour gap between a lead asking the price and anyone answering.

What a flat plan costs

One monthly price by lead volume. No commission, no per-booking fee, no re-hiring. It drafts every reply in your voice, follows up with leads who go quiet, and books calls. You approve every word before it sends.

See the three plans

Questions

Setter cost questions, answered.

If something here isn't covered, book a demo and we'll show you live.

What does a human DM setter cost?

Most coaches pay a base retainer plus commission per booked call or closed deal, and the all-in monthly number varies widely with volume and experience. The calculator uses your own number, whatever you pay or were quoted, because that is the only figure that changes your math.

What numbers does the calculator use?

Only two: what you pay a setter each month, and the flat Luca plan that matches your lead volume. It subtracts one from the other and multiplies by twelve. No projected booking rates, no assumed close rates, no invented industry averages.

Is Luca's price flat?

Yes. Plans are a flat monthly fee by lead volume: no commission, no per-booking fees, nothing billed silently. If you approach your plan's limit, Luca warns you first; add a $29 top-up pack for 1,000 more messages or switch plans.

What counts as a conversation on my plan?

A unique lead Luca drafts a reply for in a calendar month. Ten messages back and forth with the same person is one conversation, not ten, so a chatty lead never quietly eats your plan.

What does Luca replace, and what does it not?

Luca replaces setter labor: reading inbound DMs, qualifying leads, drafting replies in your voice, following up with ghosted leads, and booking calls. It doesn't replace you on the sales call, and it doesn't send anything without your approval unless you turn auto-send on.

Can I run Luca alongside my current setter?

Yes, many coaches start that way. Luca handles the volume and the overnight replies while your setter handles the high-touch closes. Run both for a month and compare the cost per booked call yourself.

Does the saving hold if my lead volume jumps?

The plan price steps up with volume, and a setter's commission climbs with it too. Move the numbers in the calculator to the month you're planning for and the comparison holds at that level.

What if I don't pay a setter today?

Then put in what you were quoted, or what the work would cost you in your own hours. The point of the number is what answering your DMs costs somebody, and right now that somebody is you.

The comparison pages line up Luca against specific setter tools, tier by tier. The AI setter overview covers what one replaces in your day.

Do the math on your own DMs

Keep the difference. Keep the calls.

Connect a channel, seed your voice, and see the first drafted replies today. No setup fees, cancel anytime.

7 days free. No charge until it ends.

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