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Luca
Free tool

What does your setter cost you, all in?

Put in what you pay, or what you've been quoted, and see what stays with you every year next to a flat Luca plan.

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From $99/monthNo setup feesCancel anytime

What would you save?

Your numbers, simple subtraction. Nothing projected, nothing made up.

What you pay a setter per month (or would)

$3,500 / month

The slider starts at $3,500, what a human setter typically runs per month before commission. Drag to what you pay, or what you've been quoted.

Luca plan (suggested from your volume)

You keep, every year

$39,012

Start with Pro

How setter pricing usually works.

Human setters are typically paid a monthly base plus commission: a cut of each booked call or closed deal. On top of the fee itself, you carry the hidden costs: recruiting, training on your offer and your voice, management check-ins, and re-hiring when they move on.

Luca is a flat monthly plan by lead volume. It drafts every reply in your voice, follows up with leads who go quiet, and books calls on your calendar. You approve every reply before it sends. The calculator above is deliberately simple: your setter number minus the plan price. We don't project bookings or invent industry averages.

Setter cost questions, answered.

What does a human DM setter actually cost?
Most coaches pay a base retainer plus commission per booked call or closed deal, and the all-in monthly number varies widely with volume and experience. The calculator uses your own number, whatever you pay or were quoted, because that's the only figure that matters for your math.
Is Luca's price really flat?
Yes. Plans are a flat monthly fee by lead volume: no commission, no per-booking fees, nothing billed silently. If you approach your plan's limit, Luca warns you first; add a $29 top-up pack for 100 more conversations or switch plans.
What does Luca replace, and what does it not?
Luca replaces setter labor: reading inbound DMs, qualifying leads, drafting replies in your voice, following up with ghosted leads, and booking calls. It doesn't replace you on the sales call, and it doesn't send anything without your approval unless you turn auto-send on.
Can I run Luca alongside my current setter?
Yes, many coaches start that way. Luca handles the volume and the overnight replies while your setter handles the high-touch closes. Run both for a month and compare the cost per booked call yourself.
Do the math on your own DMs

Keep the difference. Keep the calls.

Connect a channel, seed your voice, and see the first drafted replies today. No setup fees, cancel anytime.

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From $99/monthNo setup feesCancel anytime