# Everything SetLuca does for a coaching business

Every feature on its own page: what it does, how long it takes to set up, and where it stops. Each link below is the Markdown version of the page.

## Replies the way you write, any hour

- [Writing style](/features/voice.md): SetLuca learns the way you write from sample replies you paste and, on Instagram and Messenger, your recent replies at connection. You can edit the writing-style profile any time.
- [Review queue](/features/review-queue.md): Switch any channel to review and every reply waits for you, with the person closest to buying at the top. Approve it, edit it, or skip it.
- [Inbound](/features/inbound.md): Every new message lands in one queue, qualified and prioritized, so SetLuca answers the lead closest to buying first.

## Follow-ups, campaigns, and comment-to-DM

- [Broadcasts](/features/broadcasts.md): Run a campaign to the leads you choose, with a version written for each one. Preview it first and pause it mid-run.
- [Follow-ups](/features/follow-ups.md): Reopens a conversation that's gone quiet with three touches over twelve days, the way you write. It stops the moment the lead replies.
- [Automations](/features/automations.md): Describe the rule once, in plain language. SetLuca runs it on every lead who fits, so nothing depends on you remembering to follow up.
- [Comment-to-DM](/features/comment-to-dm.md): Choose the posts to watch. Comments on them become DM conversations that read the way you write.
- [Channels](/features/channels.md): Connect Telegram, Instagram, and Messenger today, all in one inbox. WhatsApp is coming soon.

## Qualified leads on your calendar

- [Booking](/features/booking.md): Calls land on your calendar without the back-and-forth, and a no-show doesn't cost you the client. You get a brief before you dial.

## Every lead remembered, every number visible

- [Lead memory](/features/lead-memory.md): What each lead has said, sent, and bought carries across channels and surfaces, so nobody gets asked twice.
- [Analytics](/features/analytics.md): See which offers close and which objections stall you, before the month ends. Live numbers, not a monthly export.
- [Ask Luca](/features/ask-luca.md): Ask anything about your pipeline, your leads, or your numbers and get an answer grounded in your own data.
- [Integrations](/features/integrations.md): Connect a supported calendar and route SetLuca events through signed webhooks, the REST API, or an MCP client. More integrations are in progress.

Looking for what's sometimes called an [AI setter](/ai-setter.md)? Reply, Reach, Book, and Know above are that job, broken into the features that do it.

## What else does SetLuca handle?

Capabilities that live inside one of the pages above. Each row links to the page that explains it.

- **Sales frameworks.** Sandler, SPIN, Challenger, NEPQ, GAP, Straight Line, or one you describe in your own words. Every draft follows the framework's stages, checked by the critic. ([Writing style](/features/voice.md))
- **Languages.** Detects 16 languages. Validated to qualify, draft, and critique in English, Spanish, and Brazilian Portuguese. It mirrors the lead's language in the rest. ([Writing style](/features/voice.md))
- **Critic check.** The critic reads every draft for made-up prices or availability, tone drift, and wrong language before it sends. It rewrites anything that fails first. ([Review queue](/features/review-queue.md))
- **Safety escalation.** Medical red flags, crisis language, a suspected minor, harassment, payment claims, and legal threats are flagged urgent and pinned to the top of your queue. ([Review queue](/features/review-queue.md))
- **Team roles.** Invite members by email as owner, admin, manager, operator, analyst, or viewer. Every send shows who sent it, SetLuca or a named teammate. ([Review queue](/features/review-queue.md))
- **Objection playbook.** SetLuca sorts objections into price, timing, trust, fit, authority, and smokescreen, and applies your own handling strategy for each. ([Lead memory](/features/lead-memory.md))
- **A/B tests.** Run one framework or objection strategy against another on live conversations, scored on calls booked, replies, qualified leads, or deals won. ([Automations](/features/automations.md))
- **Pre-call briefs and post-call summaries.** You get a brief before you dial and a summary saved on the lead once you log the outcome. ([Booking](/features/booking.md))
- **Niche benchmarks.** Opt in to compare your numbers with anonymized coaches in your niche, once at least 10 of them have opted in too. ([Analytics](/features/analytics.md))
- **API key scoping.** Keys carry a capability (read, draft, queue ops, full) and a sensitivity (redacted, or full lead text), so an assistant can start small. ([Integrations](/features/integrations.md))

## Try it

Every feature is on every plan except the two the [pricing page](/pricing.md) names. [Start free for 7 days](https://app.setluca.com/signup).