# Luca -- DM sales platform

Luca turns DMs into booked calls. It replies in your voice, follows up, runs campaigns, and books calls across Instagram, WhatsApp, Telegram, and Messenger.

## What is Luca?

Luca is the DM sales platform for coaches, creators, and experts who sell through DMs. Luca replies to DMs in the owner's own voice, follows up with leads who go quiet, runs broadcast campaigns and comment-to-DM, and books sales calls across Instagram, WhatsApp, Telegram, and Messenger. Replies send automatically, and the owner can switch any channel to human review before sending.

- Category: DM sales platform. "AI setter" names one job it does and how it's compared to a human setter
- Company: SetLuca. Luca is the product; SetLuca is the name on the bill.
- Voice: per-owner voice fingerprint built from real past messages
- Channels: Instagram, WhatsApp, Telegram, and Messenger
- Booking: Calendly, Cal.com, Google Calendar, or a manual booking link. Payments: Stripe

## Does Luca send DMs automatically?

Yes, by default. Replies go out on their own from the first message, in the owner's voice, with no warm-up period. Switch any channel to review and every reply on that channel waits in the queue for the owner to read, edit, or approve before it sends.

## How does Luca work?

Luca connects to your channels, learns your voice from real past replies, and answers every DM on its own from the first message, unless you switch a channel to review.

1. Connect channels (Instagram, WhatsApp, Telegram, and Messenger), every feature live from the first message
2. Seed your voice by pasting real replies
3. Set reply preferences (auto-send is on by default; switch any channel to review)
4. Work the review queue on channels set to review: approve, edit, or skip each draft
5. Luca follows up on silent leads and books calls on your calendar

## How is Luca different?

Luca is built to replace the work of a human setter, not to chat with website visitors.

- Voice-first: matches the owner's real voice, learned from their own DMs
- Control where it counts: switch any channel to review and read every reply before it sends
- Account-safe: paces and limits sends the way a real person would, and never cold-messages anyone who didn't write first
- Labor replacement, not a chatbot: reads, qualifies, replies, follows up, and books end to end

## How much does Luca cost?

Luca starts at $99/month, or ten months' price for a year when billed annually. Three plans, priced by monthly message volume.

## Starter
- Price: $99/month (USD, billed monthly)
- Price billed annually: $990/year (USD), which works out to $83/month
- Best for: Every channel, one queue, and booked calls from day one.
- Includes:
  - 2,500 messages -- about 250 conversations
  - 200 Ask Luca units / month
  - All four channels
  - Replies written from your past DMs
  - Switch any channel to review
  - Books calls, then chases no-shows
- Sign up: https://app.setluca.com/signup?plan=starter

## Pro
- Price: $249/month (USD, billed monthly)
- Price billed annually: $2,490/year (USD), which works out to $208/month
- Best for: Follow-ups, weekly voice tuning, and room to grow.
- Includes: Everything in Starter, plus
  - 8,000 messages -- about 800 conversations
  - 750 Ask Luca units / month
  - Voice retuned weekly from new DMs
  - Three follow-ups that win back ghosts
- Sign up: https://app.setluca.com/signup?plan=pro

## Scale
- Price: $499/month (USD, billed monthly)
- Price billed annually: $4,990/year (USD), which works out to $416/month
- Best for: For a business whose DMs never slow down.
- Includes: Everything in Pro, plus
  - 20,000 messages -- about 2,000 conversations
  - 2,000 Ask Luca units / month
- Sign up: https://app.setluca.com/signup?plan=scale

## For AI agents

- [llms.txt](https://setluca.com/llms.txt): Full agent orientation
- [Auth.md](https://setluca.com/auth.md): Agent registration and authentication
- [API docs](https://api.setluca.com/docs): Interactive API reference
- [OpenAPI spec](https://api.setluca.com/openapi.json): Machine-readable schema
- [MCP server](https://mcp.setluca.com): Model Context Protocol server
- [Developers](https://setluca.com/developers): Developer hub
- [Connect your AI assistant](https://setluca.com/connect): MCP setup guide
- Contact: hello@setluca.com