# Luca -- AI DM setter for online coaches

Luca answers your DMs in your voice across Telegram, Instagram, Messenger, and WhatsApp, spots who's ready to buy, and books the call. You approve every reply.

## What Luca is

Luca replaces the human setter role in a coaching business. It reads inbound DMs across Telegram, Instagram, Messenger, and WhatsApp from one inbox, qualifies leads by intent/budget/readiness, drafts replies in the coach's voice, queues every reply for human review (auto-send is OFF by default), books qualified calls on the coach's calendar (Calendly, Cal.com, iClosed, GoHighLevel, or a manual booking link), and follows up on silent leads automatically.

## Key facts

- Category: AI DM setter / AI sales setter
- Default behavior: auto-send OFF; human review queue on every reply
- Voice: per-coach voice fingerprint built from real past messages
- Channels: Telegram, Instagram, Messenger, WhatsApp
- Booking: Calendly, Cal.com, iClosed, GoHighLevel, or a manual booking link. Payments: Stripe
- Starts at $99/month, or ten months' price for a year when billed annually

## How it works

1. Connect channels (Telegram, Instagram, Messenger, WhatsApp)
2. Seed your voice by pasting real replies
3. Set reply preferences (auto-send stays OFF until you opt in)
4. Work the review queue: approve, edit, or reject each draft
5. Luca follows up on silent leads and books calls on your calendar

## Why Luca is different

- Voice-first: matches the coach's real voice, not generic assistant tone
- Approval-first by default: nothing sends without coach approval
- Account-safe: built to protect social accounts, not blast messages
- Labor replacement, not a chatbot: reads, qualifies, replies, follows up, and books end to end

## Pricing

## Starter
- Price: $99/month (USD, billed monthly)
- Price billed annually: $990/year (USD), which works out to $83/month
- Best for: One coach, every inbox, one obvious win.
- Includes:
  - 2,500 messages -- about 250 conversations
  - 200 Ask Luca units / month
  - All four channels
  - Replies written from your past DMs
  - Nothing sends until you approve
  - Books calls, then chases no-shows
- Sign up: https://app.setluca.com/signup?plan=starter

## Pro
- Price: $249/month (USD, billed monthly)
- Price billed annually: $2,490/year (USD), which works out to $208/month
- Best for: What you'd pay your setter for a long weekend.
- Includes: Everything in Starter, plus
  - 8,000 messages -- about 800 conversations
  - 750 Ask Luca units / month
  - Voice retuned weekly from new DMs
  - Three follow-ups that win back ghosts
- Sign up: https://app.setluca.com/signup?plan=pro

## Scale
- Price: $499/month (USD, billed monthly)
- Price billed annually: $4,990/year (USD), which works out to $416/month
- Best for: For coaches whose inbox never slows down.
- Includes: Everything in Pro, plus
  - 20,000 messages -- about 2,000 conversations
  - 2,000 Ask Luca units / month
- Sign up: https://app.setluca.com/signup?plan=scale

## For AI agents

- [llms.txt](https://setluca.com/llms.txt): Full agent orientation
- [Auth.md](https://setluca.com/auth.md): Agent registration and authentication
- [API docs](https://api.setluca.com/docs): Interactive API reference
- [OpenAPI spec](https://api.setluca.com/openapi.json): Machine-readable schema
- [MCP server](https://mcp.setluca.com): Model Context Protocol server
- [Developers](https://setluca.com/developers): Developer hub
- [Connect your AI assistant](https://setluca.com/connect): MCP setup guide
- Contact: hello@setluca.com