# Instagram comment-to-DM, live. Someone who comments on a reel gets a DM written the way you write. SetLuca qualifies the lead and offers a call instead of only dropping a link. Last updated: 2026-09-24 - A word to watch for, or every comment - Official Instagram API - Switch any channel to review ## What happens between the comment and the call. Four steps, from the comment to the booked call. 1. **You pick the post and the word** (you). Choose which posts run it and whether to watch for a word like "PLAN" or any comment. Nothing runs on a post you did not choose. 2. **SetLuca spots matching comments** (SetLuca). SetLuca reads a matching comment with its post so the opener can reference what the person asked about. 3. **The opener sends or waits for review** (SetLuca). SetLuca drafts an opener the way you write. On auto-send it goes out on its own; on review it waits for you to approve, edit, or skip it first. 4. **The conversation continues** (SetLuca). New replies become a lead conversation that SetLuca qualifies, follows up on, and books. ## A comment starts it. The DM is where it sells. Comment-to-DM is the most common thing in this category and the most commonly wasted. The comment is proof of interest; what happens in the next sixty seconds decides whether it becomes a client. ### From comment to conversation A comment is public; the sale happens in the DM. SetLuca uses comments on the posts you choose to open a DM that references the comment and the post. - You pick which posts run it, and optionally a word to watch for - Openers reference the comment, not a template - Switch the channel to review to read openers first ### Qualified in the DM, not the comments A link-drop tool stops after the opener. SetLuca continues the DM, asks your qualifying questions, answers price questions, and sorts ready leads toward booking. - Your qualifying questions, in your phrasing - Price and objection handling, not a link and a prayer - Buyers sorted to the top; noise stays in the comments ### Built on Instagram's official API Instagram connects with Instagram Login, so SetLuca never asks for your password. It writes only to people who engaged with your post first. - Official API, no password asked - Writes only to people who commented on your post first - No cold outreach, and Meta's 24-hour messaging window is honored ### One lead, wherever they came from New comments and DMs from one person stay on one lead record. Old conversations are not brought in. - Comment leads join the same queue as every other lead - History stays with the person, not the post - Follow-ups and booking work the same way they do everywhere else ## Three posts, three jobs. The same feature pointed at different work. Each of these is a post you're already making. ### The lead magnet You post the "3 mistakes killing your close rate" reel and ask people to comment PLAYBOOK for the guide. SetLuca sends the guide and asks what they are selling, so the download can turn into a conversation. ### The launch Doors open Monday. Your post says comment JOIN, and the comments pile up all day. Each matching comment gets an opener, and the queue sorts leads by buying intent. ### The everyday reel A training clip does numbers and the comments fill with "how much?" and "do you coach online?" SetLuca answers qualifying comments the way you write and offers a booking when the lead is ready. ## Why most comment tools stall at the first message. If you've run a comment tool before, in Manychat or anything like it, you know the pattern. The tooling handles the first message and has nothing for the second. ### Keyword-to-link tools - One canned message, identical for everyone who typed the word. Forty people comment READY and forty people get "Hey! Here's the link 👇". The one who wrote "READY, I run a one-person consulting shop, does this even apply to me?" gets it too. - A link in the first DM, and the conversation ends there. They tap it, skim the page, close it. Nothing about that exchange told you they were pregnant, on a budget, or ready to start Monday. - Nothing happens when they reply with a question. They answer "how much is it?" and the tool has no branch for that. It sits unread until you open Instagram that night, often the next day. - Same message, same second, to everybody: the pattern platforms look for. A reel does numbers, 200 identical DMs leave in four minutes, and the account that was working an hour ago is now limited. - You find out how it went by scrolling the inbox yourself. Ninety threads, no order, no idea which three were ready to pay. The good ones are in there somewhere. ### Comment-to-DM in SetLuca - An opener written the way you write, referencing their comment. The one-person-shop comment gets "totally, this framework was actually built by a solo consultant first", because the comment was read before the reply was written. - A question instead of a link, so the thread stays open. "Are you training around a desk job or coming back from a break?" One question, and now you know which offer to put in front of them. - Their reply gets qualified, priced, and objection-handled like any lead. "how much is it?" gets your real price, your real payment-plan answer, and a next step, in minutes, in your words. - Every opener worded on its own, however hard the post goes. Two hundred comments get two hundred openers, each one referencing what that person wrote, so a good post stays a good day. - Everything lands in one queue, sorted by who's closest to buying. You open the app to the three people who asked about price at the top, not ninety threads in the order they happened to arrive. ## The details, for people who want them. What it runs on, what it touches, and where the limits sit. - **Where it runs.** Instagram posts and reels, on any Instagram Business or Creator account connected with Instagram Login. No Facebook Page needed. - **Which comments.** Choose the posts, and optionally a word to watch for. It is per post, not account-wide. - **The public reply.** Optional. SetLuca can leave a short reply under the comment so the thread doesn't look ignored, sent the same way as anything else on that channel. - **Approval.** Openers use auto-send, which is on by default. Switch Instagram to review and each opener waits for your approval. - **Who it writes to.** Only people who commented on a post you chose. No cold outreach, and Meta's 24-hour messaging window is honored. - **Older comments.** It starts from new comments after you enable a post. Old comments are not brought in. - **Follow-ups.** A commenter who opens the DM and goes quiet can get follow-ups if you enable them. They follow the channel's setting. - **Plans.** Included on every plan. What changes between plans is how many replies a month you get, plus what Starter leaves out: Writing style tuned weekly from your newest DMs and Follow-ups that win back ghosted leads. Channel availability is the same on every plan. ## Questions ### Does it DM everyone who comments, or can I set a word to watch for? Both work. You choose which posts run comment-to-DM and, if you want, a word to watch for, so someone who comments that word gets the DM and someone saying nice work doesn't. Every opener is written the way you write and sends on its own, unless you switch Instagram to review. ### How is this different from the comment tools I've already tried? Most comment-to-DM tools send the same link to everyone who typed a word, and the conversation ends there. SetLuca sends an opener written the way you write that references the comment and the post, then continues the conversation, answers price questions, qualifies the lead, and offers a booking. ### Will Instagram flag this? Comment-to-DM runs on Instagram's official API, connected with Instagram Login, and SetLuca never asks for your password. Only people who commented on your post hear from you, with no cold outreach, and Meta's 24-hour messaging window is honored. The full safety story is at setluca.com/trust. ### What happens if a reel takes off overnight? Comments keep arriving and SetLuca keeps replying, each opener worded on its own. Only people who commented on a post you chose hear from you, and you wake up to one queue sorted by who's closest to buying instead of a mess. ### Will the lead know it wasn't me typing? The opener arrives in your normal DM thread, written the way you write, with no badge or disclosure attached. It references what that person commented, so it reads like you noticed them. Switch Instagram to review if you'd rather approve, edit, or skip each opener before it goes. ### Which plans include comment-to-DM? Included on every plan. What changes between plans is how many replies a month you get, plus what Starter leaves out: Writing style tuned weekly from your newest DMs and Follow-ups that win back ghosted leads. Channel availability is the same on every plan. ## Try it Turn your next post into conversations. Choose a post and, if you like, a word to watch for. Openers go out on their own, or switch Instagram to review and read each one first. [Start free for 7 days](https://app.setluca.com/signup). Plans and prices are on the [pricing page](/pricing.md). ## Other features - [Writing style](/features/voice.md): Replies written the way you write, learned from your own replies - [Review queue](/features/review-queue.md): Read replies first on any channel you choose - [Follow-ups](/features/follow-ups.md): Win back the leads who ghost - [Booking](/features/booking.md): From DM to booked call on your calendar - [Channels](/features/channels.md): Telegram, Instagram, and Messenger live; WhatsApp coming soon - [Automations](/features/automations.md): Describe a rule once, then let it run - [Broadcasts](/features/broadcasts.md): Campaigns to the leads you choose - [Ask Luca](/features/ask-luca.md): Your business questions, answered from your own data - [Lead memory](/features/lead-memory.md): Every lead's history, remembered across channels - [Analytics](/features/analytics.md): Know what's working before your gut does - [Integrations](/features/integrations.md): Calendars, webhooks, REST API, and MCP - [Inbound](/features/inbound.md): Telegram, Instagram, and Messenger in one prioritized queue