# Deleting your data

Version: 1.0.4 - Effective: 21 October 2026

This page explains how to ask SetLuca, LLC to delete data held in Luca, what gets deleted, what stays for a while and why, and how long it takes. Send every deletion request to [support@setluca.com](mailto:support@setluca.com).

Pick the case that fits you.

## If you're a coach with a Luca account

### Delete your whole account

- **In the app:** Settings -> Account -> Delete account. We email you a confirmation link; deletion starts when you click it.
- **By email:** write to [support@setluca.com](mailto:support@setluca.com) from your account email, subject "Privacy: delete account". We'll confirm it's you before deleting anything.

**What we delete:** your account and workspace, team memberships, settings, connected channels and their access tokens, leads, conversations, messages, attachments and voice notes, summaries and memories, bookings, campaigns and broadcasts, writing-style samples and your voice profile, and Instagram post insights. We also delete your files from storage and ask our analytics and CRM tools to delete your records.

**What we keep:** invoices and payment records for as long as tax law requires, a minimal record that the deletion happened, and copies in backups and logs until they expire (see "What stays for a while" below). Cancel your subscription before deleting your account.

### Disconnect a channel

Settings -> Channels -> Disconnect. Luca stops reading and sending on that channel straight away and unsubscribes from its updates.

Disconnecting a channel deletes that channel's leads, conversations and history in Luca, including any writing-style samples imported from its past replies, and removes its stored token. If any part can't finish automatically, we complete it by hand. Private media files are deleted shortly after. To remove Luca's access at the platform too, remove Luca in your Instagram or Facebook settings, or revoke your bot token in Telegram's @BotFather.

### Delete one lead or conversation

To delete a single lead or conversation, email [support@setluca.com](mailto:support@setluca.com) with the workspace and the lead's name or handle, and we'll delete it. There's no in-app delete.

### When your plan ends

If you cancel, your subscription ends, or your trial ends without a plan, you have 30 days to download your conversation history in Luca or ask [support@setluca.com](mailto:support@setluca.com) for an export. Until our automatic purge is switched on, we delete leads and conversations when you ask us to, when you disconnect the channel, or when you delete your account. Once it's on, we aim to delete them within 90 days of your plan ending.

## If you removed Luca from Facebook or Instagram (Meta data deletion)

If you connected a Facebook Page or an Instagram account to Luca, you can ask for that data to be deleted from your Meta settings:

- **Facebook:** Settings & privacy -> Settings -> Apps and websites -> find Luca -> Remove, then choose to send a data deletion request.
- **Instagram:** More -> Settings -> Website permissions -> Apps and websites -> Active -> find Luca -> Remove. To have your data deleted, use the Facebook steps above or email [support@setluca.com](mailto:support@setluca.com).

Meta sends us a signed deletion request. We check it's genuine, record it, and send back a **confirmation code** and a link to a **status page**.

Use the status link we give you when you make the request. It's https://api.setluca.com/data-deletion/ followed by your confirmation code.

The status page shows one of these:

- **Received:** we've received your request.
- **In progress:** we're deleting the data.
- **Completed:** the data listed below has been deleted.
- **Failed:** it didn't finish. Contact us with your confirmation code and we'll complete it by hand.

**What a Meta deletion request deletes**, for the Instagram account or Facebook Page you authorized:

- the connected account in Luca and its stored access token
- every lead, conversation, message, attachment, voice note and transcript, and booking that came in through it
- comment-campaign records (comments received and replies sent)
- memories and activity records for those leads
- writing-style samples imported from that account's past replies
- Instagram post insights for that account, and the Instagram handle and follower count shown on your profile

It doesn't delete your Luca account, your billing records, sample replies you pasted in yourself, or other channels you didn't remove.

**Removing without requesting deletion.** If you only remove Luca's access in Meta's settings (without the deletion request), Meta tells us access was revoked. We stop using that account and remove its token, but your leads and conversations stay in your workspace until you delete them.

**Signed in to Luca with Facebook?** "Continue with Facebook" uses a separate Meta app that only gives us your name, email, and profile picture. You can delete that by deleting your Luca account (above) or by emailing us.

## If you messaged a coach who uses Luca

The coach you messaged decides what happens to your conversation; they're the controller and we process it for them. The quickest route is to ask the coach to delete it.

You can also email [support@setluca.com](mailto:support@setluca.com) with the subject "Privacy", the platform you used (Instagram, Messenger, Telegram), your username, and the coach's name or account. We'll pass your request to the coach and help them carry it out, or act on it ourselves where the law requires. We may ask you to prove you control that account (for example, by sending a code from it), so we don't delete someone else's data.

Removing Luca in your own Facebook or Instagram settings doesn't apply to you unless you connected an account to Luca yourself.

## What stays for a while, and why

Deleting from Luca's live systems is immediate or nearly so. Some copies take longer to disappear:

| Where | What it may contain | Gone within |
| --- | --- | --- |
| Database backups (PlanetScale) | Everything in the database at backup time | Until they expire under the database provider's backup schedule |
| Background-job history (our self-hosted Inngest, on Hetzner in Germany) | Message text and writing-style samples that passed through a job | Until they expire under our job-history schedule |
| Error logs and app session replays (Sentry) | Technical diagnostics; we strip personal data, but fragments can remain | Within 90 days |
| Raw platform event payloads | The original webhook from the platform | 7 days |
| Deletion receipt | Confirmation code, the app-scoped ID Meta sent, dates, and status. No message content | Only as long as needed to show we handled the request |
| Invoices and tax records | Billing details | As tax law requires |

Backups and logs aren't used to restore deleted data, except to recover from a disaster, and anything restored that way is deleted again.

We can't delete copies held by others: the messages stay in the lead's and the coach's own Instagram, Messenger, or Telegram apps, and anything a coach exported or sent to another tool (for example, through a webhook or our API) is held by them.

## Timelines

- Meta deletion requests are processed automatically, usually shortly after we receive them. Requests we can't finish automatically are completed by hand; contact us with your confirmation code.
- Email requests: we confirm we've received them within 3 business days and finish within one month, as GDPR requires (we'll tell you if a complex request needs up to two more months).
- Backup and log copies: as in the table above.

## Questions or complaints

Write to [support@setluca.com](mailto:support@setluca.com). If you're in the EU and unhappy with our answer, you can complain to the Spanish Data Protection Agency (AEPD, www.aepd.es) or the data protection authority where you live. More in our [Privacy Policy](/privacy).

SetLuca, LLC, 2810 North Church Street, Wilmington, DE 19802, United States