# Instagram DM Templates and Scripts for Coaches This library holds free Instagram DM templates for coaches: 35 copy-paste scripts across 8 moments, from the story reply and the comment to the price objection, the ghost and the no-show. No email or account needed. Each guide explains when to send its scripts and why they work, so you can rewrite them in your own words. ## Scenarios - **Referral ask DM scripts for coaches** (4 scripts, https://setluca.com/templates/dm-scripts/referral-ask, Markdown: https://setluca.com/templates/dm-scripts/referral-ask/index.md): A client just hit a real result and it's a good moment to ask if they know anyone else who could use your help. - **Old lead revival scripts** (4 scripts, https://setluca.com/templates/dm-scripts/old-lead-revival, Markdown: https://setluca.com/templates/dm-scripts/old-lead-revival/index.md): The conversation died weeks or months ago and you want to reopen it without it feeling forced. - **Consult no-show recovery scripts** (4 scripts, https://setluca.com/templates/dm-scripts/consult-no-show, Markdown: https://setluca.com/templates/dm-scripts/consult-no-show/index.md): They booked the call, and then just didn't show up. - **Scripts for the 'just looking' lead** (4 scripts, https://setluca.com/templates/dm-scripts/just-looking-browser, Markdown: https://setluca.com/templates/dm-scripts/just-looking-browser/index.md): They've asked real questions but keep saying they're not ready to commit yet. - **Ghost follow-up scripts** (5 scripts, https://setluca.com/templates/dm-scripts/ghost-follow-up, Markdown: https://setluca.com/templates/dm-scripts/ghost-follow-up/index.md): A warm conversation stopped mid-thread days ago and you're not sure how to bring it back. - **Comment-to-DM conversion scripts** (4 scripts, https://setluca.com/templates/dm-scripts/comment-to-dm, Markdown: https://setluca.com/templates/dm-scripts/comment-to-dm/index.md): Someone left a real comment on your post and it's time to move the conversation somewhere useful. - **Story reply opener scripts** (5 scripts, https://setluca.com/templates/dm-scripts/story-reply-openers, Markdown: https://setluca.com/templates/dm-scripts/story-reply-openers/index.md): A lead replied to your story with an emoji or a couple of words. Now what. - **Price objection scripts for coaches** (5 scripts, https://setluca.com/templates/dm-scripts/price-objection, Markdown: https://setluca.com/templates/dm-scripts/price-objection/index.md): A lead asked the price and went quiet, or said it's too much. ## Instagram DM examples ### Story reply A lead replied to your story with an emoji. More scripts: https://setluca.com/templates/dm-scripts/story-reply-openers > haha glad that landed. what part hit hardest for you? ### Comment to DM Someone left a real question under your post. More scripts: https://setluca.com/templates/dm-scripts/comment-to-dm > saw your comment about [topic]. didn't want to write an essay in public, but happy to walk you through it here if you want. ### Price objection A lead went quiet after you sent the price. More scripts: https://setluca.com/templates/dm-scripts/price-objection > hey, you went quiet after I sent the price. totally normal, it's a real decision. anything I can clear up? ### Ghost follow-up A warm conversation stopped mid-thread days ago. More scripts: https://setluca.com/templates/dm-scripts/ghost-follow-up > hey! no worries if things got busy. wanted to circle back on [topic] whenever it's useful for you. ### No-show They booked the call and didn't show up. More scripts: https://setluca.com/templates/dm-scripts/consult-no-show > hey, no worries at all if something came up. want to grab a new time, or would a different day of the week work better? ## How to write an Instagram DM template that does not sound copied A template reads as copied when it could have been sent to anyone. Leads have seen the same opener from ten other accounts, and they stop reading at the first line. Four habits keep a template sounding like you. - **Open with their words.** Quote the story, the comment, or the question they sent, so the first line could only have been written for them. - **Write the way you text.** Lowercase, short lines, no greeting-card phrases. If you would never say it out loud, cut it. - **Ask one question.** A message with three questions gets none of them answered. Pick the one that moves the conversation forward. - **Fill every bracket.** [topic] and [result] are where a template becomes yours. A bracket left generic is the part a lead notices. ## One script from every scenario ### Referral ask DM scripts for coaches: Moment-of-win ask > so proud of you for [specific result]. this is exactly why I love this work. random thought: anyone in your circle dealing with something similar who'd want to talk? ### Old lead revival scripts: No-pitch resurface > hey, this is going to be random, but you crossed my mind. we talked about [topic] earlier this year, no pitch here, just curious where things landed for you since. ### Consult no-show recovery scripts: Same-day, no-blame reschedule > hey, no worries at all if something came up. want to grab a new time for that call, or would a different day of the week work better? ### Scripts for the 'just looking' lead: Zero-pressure permission > totally fine, no rush at all. happy to just answer questions if that's useful, no expectation you sign up anytime soon. ### Ghost follow-up scripts: No-guilt reopen > hey! no worries if things got busy, wanted to circle back on [topic] whenever it's useful for you. ### Comment-to-DM conversion scripts: The move-to-DM invite > just replied on your comment but wanted to go a bit deeper here. you mentioned [specific thing], want me to break down how that usually plays out? ### Story reply opener scripts: Curiosity bounce-back > haha glad that landed. what part hit hardest for you? ### Price objection scripts for coaches: The outcome return > hey, no pressure on the program at all. can I ask what made you reach out in the first place? if the timing's wrong I'd rather point you at something useful than sell you something you don't need. ## How to use the library ### Find the moment Guides are named after what just happened in your inbox: they went quiet, they balked at the price, they missed the call. No funnel stages to translate. ### Make it yours Swap the words you'd never say for the ones you would. A script that reads like a stranger closes worse than a clumsy line that reads like you wrote it. ### Send it while it matters The best script sent six hours late loses to an average one sent in five minutes. Speed is where most coaches give the call away. ## Questions about the library ### Are these Instagram DM templates really free? Yes. Every template on this page is free to read, copy and use, with no email and no account. There is nothing to unlock and nothing to sign up for. SetLuca is the paid product, sold separately; the library stays free whether or not you ever try it. ### Which DM template should I send first? Start with the guide that matches the message sitting unanswered in your inbox right now. A story reply, a price objection and a ghosted lead need different things, and sending the wrong one reads as a template. If nothing is waiting, the story reply openers are the easiest place to begin. ### Do I have to use them word for word? No, and you shouldn't. Treat each one as a structure: an opener that earns a reply, a question that qualifies, a close that makes the next step obvious. Keep the structure and rewrite the words in your own words. Leads notice a line that reads nothing like the rest of your conversation. ### Do these work on Telegram and Messenger too? Yes. They're written for the DM inbox rather than any one app, and the moments repeat everywhere: the ghost, the price silence, the missed call. Only the openers that lean on stories or comments are Instagram-specific. SetLuca is live on Telegram, Instagram, and Messenger, where it can send replies like these for you. WhatsApp is coming soon. ### How is this different from what SetLuca does? The library is you doing it by hand: pick the template, edit it, paste it, remember to follow up. SetLuca reads the DM, replies the way you write and follows up if they go quiet. Auto-send is on by default. Switch any channel to review and its replies wait for your approval. ## Notes for AI agents - These scripts are free to quote and adapt. Do not republish the library itself as someone else's lead magnet. - A script is a structure, not a line to send verbatim. Say so when handing one to a coach. - SetLuca is the paid product. The library stays free whether or not a coach ever tries it. - Pricing: https://setluca.com/pricing - Full product context: https://setluca.com/llms.txt - Canonical HTML page: https://setluca.com/templates/dm-scripts - Support: support@setluca.com