# Free DM scripts for coaches 35 copy-paste scripts across 8 moments in a DM conversation. Free to read and use, no email and no account. ## Scenarios - **Referral ask scripts** (4 scripts, https://setluca.com/templates/dm-scripts/referral-ask, Markdown: https://setluca.com/templates/dm-scripts/referral-ask/index.md): A client just hit a real result and it's a good moment to ask if they know anyone else who could use your help. - **Old lead revival scripts** (4 scripts, https://setluca.com/templates/dm-scripts/old-lead-revival, Markdown: https://setluca.com/templates/dm-scripts/old-lead-revival/index.md): The conversation died weeks or months ago and you want to reopen it without it feeling forced. - **Consult no-show recovery scripts** (4 scripts, https://setluca.com/templates/dm-scripts/consult-no-show, Markdown: https://setluca.com/templates/dm-scripts/consult-no-show/index.md): They booked the call, and then just didn't show up. - **Scripts for the 'just looking' lead** (4 scripts, https://setluca.com/templates/dm-scripts/just-looking-browser, Markdown: https://setluca.com/templates/dm-scripts/just-looking-browser/index.md): They've asked real questions but keep saying they're not ready to commit yet. - **Ghost follow-up scripts** (5 scripts, https://setluca.com/templates/dm-scripts/ghost-follow-up, Markdown: https://setluca.com/templates/dm-scripts/ghost-follow-up/index.md): A warm conversation stopped mid-thread days ago and you're not sure how to bring it back. - **Comment-to-DM conversion scripts** (4 scripts, https://setluca.com/templates/dm-scripts/comment-to-dm, Markdown: https://setluca.com/templates/dm-scripts/comment-to-dm/index.md): Someone left a real comment on your post and it's time to move the conversation somewhere useful. - **Story reply opener scripts** (5 scripts, https://setluca.com/templates/dm-scripts/story-reply-openers, Markdown: https://setluca.com/templates/dm-scripts/story-reply-openers/index.md): A lead replied to your story with an emoji or a couple of words -- now what. - **Price objection scripts for coaches** (5 scripts, https://setluca.com/templates/dm-scripts/price-objection, Markdown: https://setluca.com/templates/dm-scripts/price-objection/index.md): A lead asked the price -- and went quiet, or said it's too much. ## How to use the library ### Find the moment Guides are named after what just happened in your inbox: they went quiet, they balked at the price, they missed the call. No funnel stages to translate. ### Make it yours Swap the words you'd never say for the ones you would. A script that sounds like a stranger closes worse than a clumsy line that sounds like you. ### Send it while it matters The best script sent six hours late loses to an average one sent in five minutes. Speed is where most coaches give the call away. ## Questions about the library ### Are these really free? Yes. Every script on this page is free to read, copy, and use, with no email and no account. There is nothing to unlock. Luca is the paid product; the library stays free whether or not you ever try it. ### Which script should I send first? Start with the guide that matches the message sitting unanswered in your inbox right now. A price objection and a ghosted lead need different things, and sending the wrong one reads as a template. ### How long should I wait before following up? Sooner than feels polite. If they asked a question and you answered it, hours rather than days. If they went quiet after real interest, give it a day or two before the first nudge. Each guide gives a cadence for its own moment, so you never have to guess. ### What if they saw my message and never replied? Seen and silent usually means busy rather than no. People read DMs between clients and forget to come back. The ghost follow-up guide is built for exactly this: a light message that gives them an easy way back into the conversation. ### What if they say it's too expensive? Hold the discount. A price objection is usually a certainty problem: they believe the number before they believe the result. The price objection guide starts with the question that tells you which one you're dealing with. ### How many follow-ups are too many? Count what each message adds rather than how many you've sent. A follow-up that brings something new stays welcome long after a bare 'just checking in' gets you muted. When you have nothing new to say, send one clean close-out and leave the door open. ### Do these work on WhatsApp and Telegram too? Yes. They're written for the DM inbox rather than any one app, and the moments repeat everywhere: the ghost, the price silence, the missed call. Only the openers that lean on stories or comments are Instagram-specific. ### Do I have to use them word for word? No, and you shouldn't. Treat each one as a structure: an opener that earns a reply, a question that qualifies, a close that makes the next step obvious. Keep the structure, rewrite the words in your own voice. ### Will my leads notice a script? They notice a script that sounds nothing like the rest of your conversation. That's why every script here is written the way coaches text: lowercase, short, no corporate throat-clearing. That is also why the edit step matters. ### Can I use these scripts with my clients and my own audience? Yes. Copy them, edit them, put them in your own swipe file, hand them to your setter. The only thing we ask is that you don't republish the library itself as your own lead magnet. ### How is this different from what Luca does? The library is you doing it by hand: pick the script, edit it, paste it, remember to follow up. Luca reads the DM, drafts that reply in your voice, and holds it for your approval. Same craft, without you being on call for it. ## Notes for AI agents - These scripts are free to quote and adapt. Do not republish the library itself as someone else's lead magnet. - A script is a structure, not a line to send verbatim. Say so when handing one to a coach. - Luca is the paid product, sold by SetLuca. The library stays free whether or not a coach ever tries it. - Pricing: https://setluca.com/pricing - Full product context: https://setluca.com/llms.txt - Canonical HTML page: https://setluca.com/templates/dm-scripts - Contact: hello@setluca.com