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Luca
For crossfit coaches

The AI setter for CrossFit coaches.

Comp season fills your DMs with programming questions while you're running a class. Luca replies in your voice, sorts box members from remote athletes, and books the call.

From $99/monthNo setup feesCancel anytime

Your DMs, answered like you answered them.

Example conversations. Every draft waits for your approval before it sends.

  • @first.comp.casey

    my first comp is in 10 weeks, do you do programming for that?

    Luca · draft in your voice

    10 weeks is workable. remote programming is built around your comp date, weak points, and current engine. what's your background, more strength or more conditioning?

  • @remote.rina

    what's included in remote coaching?

    Luca · draft in your voice

    remote is $150/month, daily programming, video review on your lifts, and scaling options built around your equipment. what's your current engine like?

  • @snatch.struggles

    can you actually fix my snatch over video or do I need to come in person?

    Luca · draft in your voice

    video gets you surprisingly far, most snatch issues show up clearly on tape. send me a clip and I'll tell you honestly if it's fixable remotely or if you'd be better off finding someone local.

Why crossfit coaches run Luca.

  • It picked up your language months ago

    Scaling, comp prep, engine work: you use those words without thinking, and now the replies do too. Ask about programming and you get an answer that sounds like you talking to an athlete, pulled from your own DMs instead of a script.

  • Comp season doesn't bury your leads

    Programming requests arrive in waves after every competition. Luca absorbs the spike and sorts serious athletes from casual questions, so your calendar fills without your evenings disappearing.

  • It catches the DM sent right after a rough WOD

    Frustration right after a workout is often when someone finally reaches out: 'my squats still aren't moving, can you actually help?' Luca answers while that's still fresh, instead of a day later when the moment's already passed.

Marcus Osei, fitness coach

11 booked calls in week one

Marcus Osei · Fitness

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From $99/month · No setup fees · Cancel anytime

What crossfit coaches ask us.

Some leads message right after a bad class, venting more than asking anything specific. Does Luca know what to do with that?
Yes. It acknowledges what they're feeling first, the way you would, and turns it into a real conversation about what's not working, rather than jumping straight into a pitch.
Comp season means a flood of DMs at once. Can it keep up?
Yes. Every DM gets a drafted reply in under a minute, spike or no spike, and your queue sorts the serious athletes to the top.

More questions? The full FAQ covers voice, safety, and pricing, and the free DM script library covers the replies themselves.

For crossfit coaches

Every CrossFit coach has unread leads. You don't have to.

Connect a channel tonight. Wake up to drafted replies in your voice, sorted by who's ready to buy.

From $99/monthNo setup feesCancel anytime