---
title: "Scripts for the 'just looking' lead"
slug: just-looking-browser
publishedAt: 2026-07-07
canonical: https://setluca.com/templates/dm-scripts/just-looking-browser
---

# Scripts for the 'just looking' lead

> They've asked real questions but keep saying they're not ready to commit yet.

'Just looking' is rarely a lie -- it usually means the lead is genuinely early, comparing options, or waiting on something in their own life to line up. Pushing here does the opposite of what you want; it confirms their instinct to pull back.

The goal with this group isn't to close them this week. It's to stay useful and visible so you're the obvious choice once they are ready, without turning every message into a pitch.

These leads convert later, often much later, and usually because something changed on their end, not because of a clever script. Play the long game here.


## The scripts

### 1. Zero-pressure permission

```
totally fine, no rush at all -- happy to just answer questions if that's useful, no expectation you sign up anytime soon.
```

Why it works: Removes the assumption that every message is building toward a close, which makes the lead more willing to keep talking.

### 2. Tiny next step

```
if a full program feels like a lot right now, is there a smaller piece of this you'd want to start with?
```

Why it works: Offers a low-commitment option instead of asking the lead to choose between all-in and nothing.

### 3. What would ready look like

```
curious -- what would need to be true for this to feel like the right time?
```

Why it works: Gets the lead to name their own blocker out loud, which is more useful than guessing at objections.

### 4. Stay-warm content offer

```
no pressure on the program side, but I put together [resource] that might be useful regardless -- want it?
```

Why it works: Keeps the relationship active on value instead of a sales ask, which is what earns the eventual yes.


## FAQ

### How often should I check in with a 'just looking' lead?

Every few weeks at most, and only with something worth sending -- a relevant post, a small update, an answer to something they asked. Frequent check-ins with nothing new attached read as desperate.

### Should I ever ask them to commit to a timeline?

Only if they bring it up first. Asking a browsing lead to set a deadline usually pushes them toward a firm no instead of the soft maybe they're currently sitting on.