--- title: "Ghost follow-up scripts" slug: ghost-follow-up publishedAt: 2026-07-07T00:00:00.000Z canonical: https://setluca.com/templates/dm-scripts/ghost-follow-up --- # Ghost follow-up scripts > A warm conversation stopped mid-thread days ago and you're not sure how to bring it back. Conversations stall for reasons that have nothing to do with you: a busy week, a notification that got buried, a decision that's still half-made. Treating every silence as a rejection is how coaches end up either over-apologizing or disappearing entirely. The scripts below assume good faith. None of them ask 'did you see my last message?' That question puts the lead on the defensive before they've said a word. Instead, each one gives them an easy, low-stakes way back into the thread. Space these out. One reopen a few days after the silence, then let it sit for weeks before trying again. The old-lead-revival scripts are built for that longer gap. The SetLuca team wrote these scripts. We build Luca, the DM sales platform for coaches, creators, and experts, and a stalled thread is one of the places a warm DM conversation quietly dies. When a reopen lands, the reply is usually short: a quick sorry for going quiet, then the question they were still sitting on. Answer that question first, and pick up the offer only after it. ## The scripts ### 1. No-guilt reopen ``` hey! no worries if things got busy, wanted to circle back on [topic] whenever it's useful for you. ``` Why it works: Skips any reference to being ignored, which removes the awkwardness that usually kills a reply. ### 2. Something useful, no ask ``` saw this and thought of our conversation: [resource/tip]. no need to reply, just wanted you to have it. ``` Why it works: Gives value with zero pressure to respond, which often gets a reply anyway. ### 3. Closing the loop, sparingly ``` totally fine either way, just don't want to hold a spot if the timing's changed for you. still want me to keep you posted, or should I check back another time? ``` Why it works: Forces a real answer without pressure tactics; best used once per lead rather than repeatedly. ### 4. Seasonal reopen ``` with [the new season] coming up, figured I'd check back in. is [goal] still something you're working toward? ``` Why it works: Uses a natural, external reason to restart contact instead of referencing the unanswered message. ### 5. The honest callback ``` been thinking about what you asked re: [specific question]. still curious how that ended up going for you? ``` Why it works: Shows you actually remembered the specifics, which is rare enough to earn a reply on its own. ## FAQ ### How many times should I follow up before giving up? Two, maybe three, spaced days or weeks apart. After that, move them to a longer-term list and try again in a month or two rather than continuing to chase. ### Is it okay to ask if they're still interested? Use the closing-the-loop script sparingly and only after real engagement earlier in the thread. Asked too early or too often, it reads as pressure instead of a genuine check-in. --- SetLuca is the paid product.