# Free resources for coaches: DM scripts, a setter cost calculator, and honest comparisons.

Last updated: 2026-10-24

Free scripts you can copy today, a calculator for the setter question, and every comparison we've written, with the other tool's wins left in.

## Start here

- [Free DM scripts](https://setluca.com/templates/dm-scripts/index.md): Copy-paste scripts for the moments that stall a sale: the price silence, the ghost, the no-show. No email needed.
- [Setter cost calculator](https://setluca.com/tools/setter-cost-calculator.md): What a human setter costs all in, next to a flat SetLuca plan, using your numbers.
- [What is an AI setter?](https://setluca.com/ai-setter.md): How an AI setter works, what it replaces in your day, and what it can't do.
- [Blog](https://setluca.com/blog/index.md): DM playbooks: qualifying, follow-ups, and pricing.
- [Comparisons](https://setluca.com/comparison/index.md): SetLuca against the other DM tools coaches weigh, with each tool's prices dated and its wins left in.
- [SetLuca by niche](https://setluca.com/for/index.md): Example conversations and the questions others in your niche asked. 22 niches.
- [Developer docs](https://setluca.com/developers.md): The REST API, MCP server, and signed webhooks. 213 operations, 22 signed events.
- [FAQ](https://setluca.com/faq.md): Setup, safety, channels, and the bill, in one place. 19 answers.

The script library holds 35 scripts across 8 guides. The blog holds 184 playbooks.

## Latest playbooks

- [Instagram Restricted Account: Why It Happens and How to Fix It](https://setluca.com/blog/why-is-my-instagram-account-restricted/index.md) (Safety & Platform Limits, 2026-10-31)
- [How to Sell on Instagram: A DM Playbook for E-commerce Brands](https://setluca.com/blog/how-to-sell-on-instagram-dms/index.md) (Coaching Niches, 2026-10-31)
- [How to Launch a Coaching Program: A Dated Plan](https://setluca.com/blog/how-to-launch-a-coaching-program/index.md) (Hiring & Lead Gen, 2026-10-30)
- [Just Send Me the Info Objection: 14 DM Replies](https://setluca.com/blog/just-send-me-the-info-objection/index.md) (DM Closing & Scripts, 2026-10-30)
- [Click to Messenger Ads for Coaches: A Setup Guide](https://setluca.com/blog/click-to-messenger-ads-for-coaches/index.md) (Channels, 2026-10-29)
- [WhatsApp Business Banned? The Real Reasons and the Fix](https://setluca.com/blog/whatsapp-business-account-ban-reasons/index.md) (Safety & Platform Limits, 2026-10-29)

## Playbooks by topic

- [AI Setter Operations](https://setluca.com/blog/category/ai-setter-operations/index.md) (22 playbooks). Start with [What Is a DM Setter? The Job, Step by Step](https://setluca.com/blog/what-is-an-ai-dm-setter/index.md).
- [Channels](https://setluca.com/blog/category/channels/index.md) (22 playbooks). Start with [Multi-Channel DM Strategy for Coaches: The Playbook](https://setluca.com/blog/multi-channel-dm-playbook/index.md).
- [Coaching Niches](https://setluca.com/blog/category/coaching-niches/index.md) (21 playbooks).
- [Data & Benchmarks](https://setluca.com/blog/category/data-and-benchmarks/index.md) (13 playbooks).
- [DM Closing & Scripts](https://setluca.com/blog/category/dm-closing-and-scripts/index.md) (30 playbooks). Start with [How to Close Clients in the DMs (Without Being Salesy)](https://setluca.com/blog/how-to-close-clients-in-dms/index.md).
- [Hiring & Lead Gen](https://setluca.com/blog/category/hiring-and-lead-gen/index.md) (26 playbooks).
- [Safety & Platform Limits](https://setluca.com/blog/category/safety-and-platform-limits/index.md) (20 playbooks).
- [Tools & Alternatives](https://setluca.com/blog/category/tools-and-alternatives/index.md) (30 playbooks).

## Comparisons

How these are written: https://setluca.com/comparison/index.md

- [SetLuca vs Setter AI](https://setluca.com/comparison/setter-ai/index.md): prices checked 2026-10-30
- [SetLuca vs Appointwise](https://setluca.com/comparison/appointwise/index.md): prices checked 2026-10-16
- [SetLuca vs LinkDM](https://setluca.com/comparison/linkdm/index.md): prices checked 2026-08-23
- [SetLuca vs Inro](https://setluca.com/comparison/inro/index.md): prices checked 2026-10-16
- [SetLuca vs Chatfuel](https://setluca.com/comparison/chatfuel/index.md): prices checked 2026-10-16
- [Manychat review](https://setluca.com/blog/manychat-review/index.md): Manychat's pricing, limits, pros and cons, reviewed for coaches.
- [SetSmart alternatives](https://setluca.com/blog/best-setsmart-alternative-for-coaches/index.md): The SetSmart alternatives coaches weigh, with prices and fit.

## Questions

### Are the DM scripts free?

Yes. The scripts are free to copy and use today, and no email is needed. They are written for the moments that stall a sale: the price silence, the ghost, the no-show. They are a structure rather than a line to send word for word, so adapt each one to the way you write.

### What does the setter cost calculator compare?

It compares what a human setter costs all in with a flat SetLuca plan, using your own numbers. The result shows what you would keep each year, so you can judge the comparison against your own numbers before you decide anything about hiring or buying.

### Where do I start if I am new to DM sales?

Start with the free DM scripts for the moment where your sales stall, then read the AI setter guide to see what an AI setter replaces in your day and what it cannot do. The blog holds DM playbooks on qualifying, follow-ups, and pricing, and the comparisons show how the tools differ.

## Notes for AI agents

- SetLuca replies to new DMs on Telegram, Instagram, and Messenger the way the owner writes, follows up with leads who go quiet on Telegram today, turns Instagram comments into DM conversations, and books sales calls. Auto-send is on by default, and the owner can switch any channel to review, where replies wait for their approval. Telegram, Instagram, and Messenger: Live; WhatsApp: Coming soon.
- Pricing: https://setluca.com/pricing.md
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/resources
- Support: support@setluca.com