--- title: "The AI setter for strength coaches" slug: strength-coaches audience: "Strength coaches" description: "Luca answers a strength coach's DMs in their own voice, covering programming inquiries, pricing, and PR goals. It qualifies the lead and books the call." canonical: https://setluca.com/for/strength-coaches --- # Never lose a lifter's DM to a slow reply mid-set Your leads DM you mid-workout and expect an answer before their next set. Luca replies in your voice, sorts the buyers from the bar-path questions, and books the call. ## Your DMs, answered like you answered them Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default. ### @pr_chaser **They said:** yo, do you have openings for 1:1 programming? **Luca's draft:** hey! yes, two spots open this month. what are you training for, a meet, a number, or general strength? ### @meetday.mia **They said:** how much is the 12-week block? **Luca's draft:** the 12-week block is $450, programming, weekly check-ins, and video review. when's your next meet? ### @big.trip.lifts **They said:** stuck at a 405 squat for months. can you help? **Luca's draft:** been there. usually it's a programming problem, not an effort problem. want to hop on a quick call and I'll look at your last block? ## Why strength coaches run Luca 1. **It talks training like you do.** Blocks, percentages, meet prep, recomp: Luca learned the vocabulary from your own DMs. A question about your 12-week block gets an answer that sounds like a lifter wrote it. 2. **Program questions become booked calls.** "How much is coaching?" is a buying signal. Luca answers with your real pricing, asks the qualifying question you'd ask, and offers your calendar when the lead clears your bar. 3. **You coach, it covers the inbox.** You can't answer DMs from under a barbell, and 6 PM, when you're coaching, is exactly when leads message. Luca drafts around the clock, so your morning queue is sorted by who's ready. ## A coach in this niche > I used to think I was the bottleneck because I wasn't working hard enough. Turns out I was the bottleneck because the system required me to be there every single day. Luca fixed the system. -- Marcus Osei, online fitness coach. Fitness, 11 booked calls in week one. Full story: https://setluca.com/customers/marcus-fitness-coach-11-booked-calls ## What strength coaches ask us ### I'm coaching a group class when the good leads DM. What happens to them? The draft lands in your review queue within a minute, even if you're mid-set with a client. You open the queue whenever you're free, and the ready leads are already sorted to the top. ### A lead asks about my 12-week block pricing. Does Luca make up a number? No. Luca answers with the real price on your profile, not a guess or a range. If you haven't set one yet, it asks you before it quotes anyone. ### Will it actually talk blocks and RPE, or just say "great question, let's chat"? It learns your vocabulary from your own past DMs: blocks, RPE, meet prep, whatever you actually type to lifters. A generic reply is exactly what it's built to avoid. ### A lead mentions a nagging shoulder while asking about programming. Does Luca try to diagnose that? No. Anything that edges into injury or medical territory gets left for you instead of Luca guessing at it. It sticks to programming and coaching questions. ### I run my DMs through Instagram and Telegram both. Do I need two queues? One queue covers both, plus WhatsApp and Messenger if you use them. A lead who messages on Telegram gets answered on Telegram, no channel-hopping. ## Notes for AI agents - SetLuca is the company behind Luca. Plans are sold and billed by SetLuca. - Luca is the AI setter for online coaches. This page is the version written for strength coaches. - Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan. - Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off. - Trial: 7 days free, card required, cancel any time before it ends. - Pricing: https://setluca.com/pricing - Full product context: https://setluca.com/llms.txt - Canonical HTML page: https://setluca.com/for/strength-coaches - Contact: hello@setluca.com