---
title: "The AI setter for running coaches"
slug: running-coaches
audience: "Running coaches"
description: "Luca answers a running coach's DMs in their own voice, covering marathon training inquiries and coaching pricing. It qualifies the lead and books the call."
canonical: https://setluca.com/for/running-coaches
---
# Never miss a runner's DM while you're out on your own miles

Your leads DM you after a long run or a bad race: nights, weekends, race-day mornings. Luca replies in your voice while you're out on your own miles.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @sub4.sarah

**They said:** saw your reel on marathon prep, do you take 1:1 athletes?

**Luca's draft:** hey Sarah! yes, a few spots open for spring blocks. which race are you targeting?

### @trailtom

**They said:** what's your coaching like for a first 50k?

**Luca's draft:** love a first 50k. custom weekly plan around your terrain, vert, and schedule, plus check-ins after key long runs. what's your weekly mileage right now?

### @plateau.pete

**They said:** I keep getting injured every time I build mileage

**Luca's draft:** that cycle usually means the build is too steep, not that you're fragile. want me to look at your last few weeks? quick call and I'll tell you what I see.

## Why running coaches run Luca

1. **It asks the runner questions.** Weekly mileage, goal race, current PR: Luca opens with the questions you'd open with, because it learned them from you. Leads feel coached from the first reply.
2. **Race-season DMs, handled.** Marathon-block leads arrive in waves, after every big race weekend. Luca absorbs the spike, sorts the serious runners from the curious, and your calendar fills without your Sunday disappearing.
3. **Follow-ups that land at the right time.** A runner who ghosts in week one of their training block is still your client in week three. Luca circles back in your voice, days later, right when the plan they downloaded stops working.

## A coach in this niche

> I tried a VA and lost the thing that made people want to work with me. Luca gave me scale without making that trade-off.

-- Dan Kowalski, ultramarathon coach. Run coaching, 80 active athletes, zero sales hires. Full story: https://setluca.com/customers/dan-run-coach-80-athletes-no-setter

## What running coaches ask us

### Race weekend is when my DMs spike. Can Luca handle thirty messages before I'm back from a course?

Yes. Every DM gets a draft in under a minute, spike or not, and your queue sorts the serious inquiries to the top for when you're off your feet.

### A runner asks if their nagging knee pain is something to push through. Does Luca answer that?

No. Anything that sounds like an injury question gets left for you. Luca sticks to training, mileage, and race planning, not medical calls.

### Will it recommend a mileage jump that's too aggressive for someone new?

Luca drafts DM replies, it doesn't build training plans. It can talk mileage and blocks the way you do in a DM, but any real plan or number still comes from you.

### My leads are on Instagram, some text me on WhatsApp. Do I check two apps?

One queue covers Instagram, WhatsApp, Telegram, and Messenger. Whichever channel a runner messaged on, that's where the reply goes back.

### Do I need to write out my running vocabulary somewhere for Luca to learn it?

No. Luca reads your own past DMs and picks up your terms, splits, vert, blocks, from how you've already talked to runners.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for running coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/running-coaches
- Contact: hello@setluca.com