---
title: "The AI setter for nutrition coaches"
slug: nutrition-coaches
audience: "Nutrition coaches"
description: "Luca answers a nutrition coach's DMs in their own voice, covering meal plans, macros, and coaching pricing. It qualifies the lead and books the consult."
canonical: https://setluca.com/for/nutrition-coaches
---
# Never lose a client to the next coach in their feed

Every 'do you do meal plans?' DM is a client deciding between you and the next coach on their feed. Luca answers in your voice, qualifies, and books the consult.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @macrocurious

**They said:** hi! do you make custom meal plans?

**Luca's draft:** hey! I do, built around your goal and the foods you actually eat. what are you working toward right now?

### @stefi.eats

**They said:** what's the difference between your 1:1 and the group program?

**Luca's draft:** great q, 1:1 is weekly check-ins with me directly and a fully custom plan; group is the same system with community support at a lower price. which sounds more like what you need?

### @cutting.chris

**They said:** been stuck at the same weight for 6 weeks 😩

**Luca's draft:** 6 weeks is a real plateau, not a bad week. usually fixable with a diet break or a smarter deficit. want me to take a look at what you're doing? happy to hop on a quick call.

## Why nutrition coaches run Luca

1. **It answers the questions you answer all day.** "Do you do custom macros?" "Is this vegan-friendly?" "What's included?" Luca learned your answers from your own conversations, so every lead gets your explanation instead of a generic one.
2. **It qualifies before your calendar fills.** You've done free consults with people who just wanted a free meal plan. Luca asks about goals, timeline, and budget the way you would, and only offers your calendar to leads who clear your bar.
3. **Check-in season doesn't bury your leads.** When client check-ins pile up, new leads sit unread for days. Luca keeps drafting while you review food logs, and follows up with the ones who went quiet.

## What nutrition coaches ask us

### My leads ask really specific macro questions. Can Luca actually answer those?

It answers the way you've answered before, pulled from your own DM history, not a canned nutrition script. If a question needs your judgment, it holds the draft for you instead of guessing.

### Will it ever give medical-sounding advice, like to someone with a disordered eating history?

No. Luca sticks to coaching language: goals, habits, meal structure. Anything that sounds medical or high-risk gets left for you to answer yourself.

### I already pay a VA to handle my DMs. Where does Luca fit in?

Luca drafts the reply, your VA still approves it before anything sends. Some coaches use Luca to draft and their VA to review and send, so the VA's time goes to judgment calls instead of typing.

### A lead haggles on my program price. What does Luca say?

It quotes your real price from your profile, not a discount it invented. If someone pushes back, it holds the line the way your own past replies have, or leaves the objection for you.

### Check-in season buries my DMs for days. Does Luca keep up while I'm reviewing food logs?

Yes. It keeps drafting the whole time, so when you resurface from client check-ins, your queue is sorted instead of a pile of unread messages.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for nutrition coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/nutrition-coaches
- Contact: hello@setluca.com