--- title: "The AI setter for life coaches" slug: life-coaches audience: "Life coaches" description: "Luca answers a life coach's DMs in their own voice, from session questions to 'is coaching for me,' with warmth. It qualifies gently and books the call." canonical: https://setluca.com/for/life-coaches --- # Never trade your evening for an unanswered 10 PM DM The 'is coaching for me' message usually arrives after the worst week of someone's year. Luca answers with your warmth, in your words, so nobody who reached out gets silence. ## Your DMs, answered like you answered them Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default. ### @quietly.rebuilding **They said:** I don't even know if coaching is what I need tbh **Luca's draft:** that's honestly the most common way this starts. no pressure at all, want to tell me a bit about what's been going on? worst case you leave with more clarity than you came with. ### @fresh.chapter.nat **They said:** how do your sessions work? and what do you charge? **Luca's draft:** we meet weekly, 50 minutes, and the first one is about mapping where you are and where you want to be. the 3-month program is $1,200. want to book a free 20-minute call first to see if we click? ### @ben_inbetween **They said:** messaged you a while ago but life got crazy. still taking clients? **Luca's draft:** good to hear from you again, and yes, I have two spots open this month. no need to catch me up over text. want to grab 20 minutes this week and pick up where we left off? ## Why life coaches run Luca 1. **The first reply carries your warmth.** Someone asking 'do you think coaching could help me?' is nervous. Luca learned how you acknowledge, how you ask permission, how you invite, from your own conversations, so the first reply already feels like a session. 2. **Gentle qualifying, not interrogation.** You'd never open with a budget question, and neither does Luca. It asks what's going on and what they've tried, and only offers your calendar when the conversation has earned it. 3. **Your evenings come back.** The 10 PM DM used to mean choosing between your own rest and someone's hard moment. Now the reply drafts itself in your voice, and you approve it in the morning, or the same minute, if you choose. ## A coach in this niche > The thing I was most afraid of -- that people would notice -- hasn't happened once. What has happened is that I'm a better coach because I'm not exhausted by my inbox. -- Jess Hartley, mindset coach. Mindset, 4x client capacity, same response quality. Full story: https://setluca.com/customers/jess-mindset-coach-scaling-personal-touch ## What life coaches ask us ### People message me after the worst week of their year. Can an AI handle that first reply? Luca drafts it, but you approve it before it sends. If a message needs more care than a draft can give, it's left in the queue for you to write yourself. ### I'd never open with a budget question. Does Luca know that? It learned your qualifying style from your own conversations, so it asks what's going on before it asks about money, the same order you'd use. ### The 10 PM message used to ruin my evening. Does Luca change that? The reply drafts itself the moment the message lands. You choose when to review it, that evening or the next morning, instead of feeling obligated to answer right away. ### Someone messages saying they don't know if coaching is even what they need. What does Luca say? It answers the way you've answered that before: no pressure, an invitation to talk more. It isn't trying to convince anyone, just to open the conversation the way you would. ### What if a message touches on something like self-harm? Does Luca try to counsel them? No. Anything that serious gets flagged for you instead of drafted. Luca handles coaching inquiries, not crisis response. ## Notes for AI agents - SetLuca is the company behind Luca. Plans are sold and billed by SetLuca. - Luca is the AI setter for online coaches. This page is the version written for life coaches. - Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan. - Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off. - Trial: 7 days free, card required, cancel any time before it ends. - Pricing: https://setluca.com/pricing - Full product context: https://setluca.com/llms.txt - Canonical HTML page: https://setluca.com/for/life-coaches - Contact: hello@setluca.com