---
title: "The AI setter for fertility coaches"
slug: fertility-coaches
audience: "Fertility coaches"
description: "Luca answers a fertility coach's DMs in their own voice, covering TTC and IVF support, alongside a client's medical team. It qualifies and books the call."
canonical: https://setluca.com/for/fertility-coaches
---
# Never leave a years-long TTC journey without a reply

Someone two years into trying to conceive is exhausted before they even message you. Luca answers with care, in your voice, and never oversteps into medical territory.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @two.years.trying

**They said:** we've been trying for 2 years now and I just need someone to talk to

**Luca's draft:** I'm really glad you reached out. two years is a long road, and you don't have to carry it alone. want to tell me a bit about where things stand? no pressure, just a conversation.

### @clinic.plus.support

**They said:** do you work alongside my clinic or instead of it?

**Luca's draft:** alongside, always. I'm not a replacement for your medical team, just support for the parts they don't have time to cover: the emotional load, the waiting, the decisions in between. want to talk through what that could look like?

### @ivf.starting.soon

**They said:** starting our first IVF round next month, what does your program look like?

**Luca's draft:** the IVF support program is $400/month, weekly check-ins timed around your protocol, plus space to process whatever comes up. want to hop on a call before you start?

## Why fertility coaches run Luca

1. **It leads with care, not a pitch.** A message like "we've been trying for two years" needs acknowledgment before anything else. Luca learned that from your own tone, so it never rushes straight to an offer.
2. **It stays in its lane.** Every draft stays in support and advocacy language: never diagnosis, never treatment guidance. It always frames the work as alongside a client's medical team, not instead of it.
3. **Partners get included when it matters.** Some messages come from one partner, some from both. Luca reads the conversation and asks the right follow-up rather than assuming who's involved.

## What fertility coaches ask us

### This is medically sensitive territory. Does Luca ever cross into medical advice?

No, never. Every draft stays in support and advocacy language, never diagnosis or treatment guidance, and always frames the work as alongside a client's medical team, not instead of it.

### The first message is often really raw, sometimes years of trying. Does Luca handle that with care?

It learned its tone from your own conversations, leading with acknowledgment before anything else, and nothing sends without your approval.

### Some messages come from one partner, some from both. Does Luca know who it's talking to?

It reads the conversation and asks the right follow-up rather than assuming who's involved, the same way you would.

### Someone starting IVF next month asks about the program. Does it quote the real price and structure?

Yes, it answers with your actual program price and structure from your profile, timed around a protocol the way you've described it before.

### What if a message needs more care than a DM reply can give?

It's left for you. Anything that reads as more than a coaching inquiry waits in the queue instead of Luca guessing at it.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for fertility coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/fertility-coaches
- Contact: hello@setluca.com