---
title: "The AI setter for executive coaches"
slug: executive-coaches
audience: "Executive coaches"
description: "Luca answers an executive coach's DMs in their voice, covering referrals, engagement structure, and confidentiality. It qualifies the lead and books the call."
canonical: https://setluca.com/for/executive-coaches
---
# Never let a founder's referral go cold waiting on you

A referral from another founder deserves more than a slow reply. Luca answers in your voice, keeps the tone senior, and books the call before the intro goes cold.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @intro.from.sarah

**They said:** hi, Sarah Chen said I should reach out, she said you helped her through a rough stretch as CEO

**Luca's draft:** good to hear from you, Sarah's one of my favorite people to work with. happy to talk through what's going on for you. want to grab 20 minutes this week?

### @board.pressure.ben

**They said:** how do your engagements usually work?

**Luca's draft:** most engagements run 6 months, biweekly sessions, plus a 360 at the start so we're working from a real picture, not just your read on things. what's prompting the search right now?

### @quiet.founder

**They said:** is everything discussed confidential? including from my board?

**Luca's draft:** completely, nothing goes further than our conversations, including to your board or your team. that's non-negotiable for the work to be useful.

## Why executive coaches run Luca

1. **It matches a senior audience.** No hype, no exclamation points, just a straightforward answer. Luca learns that restraint from your own messages, not from a generic coaching template.
2. **Referrals get answered fast.** "Sarah said I should reach out" deserves a reply before the introduction goes cold. Luca drafts one within minutes, crediting the referral the way you would.
3. **Long sales cycles stay warm.** Executive engagements take weeks to close. Luca can follow up at the pace these relationships move, so a promising lead doesn't go quiet just because a decision takes time.

## A coach in this niche

> I had been treating that list of 600 people as a problem I'd deal with later. Luca turned it into a $42k launch in three weeks. I will never let a list go cold again.

-- Priya Nair, business coach. Business coaching, $42,000 launch in 3 weeks. Full story: https://setluca.com/customers/priya-business-coach-42k-launch

## What executive coaches ask us

### A referral says "Sarah told me to reach out." Does Luca credit that properly?

It drafts a reply that acknowledges the referral by name, the way you would, and answers within minutes so the introduction doesn't go cold.

### A board-level client asks if everything's confidential. Does Luca actually know what to promise there?

It answers with whatever confidentiality terms you've stated before in your own messages. It doesn't invent a policy, it repeats the one you've already given other clients.

### My clients expect zero fluff. Will a draft ever sound hyped-up or generic?

It learns your actual writing, the restraint and directness you'd use with a CEO, not a generic coaching voice. No exclamation points you wouldn't use yourself.

### These conversations move over weeks. Does Luca pester people in between?

No, it can follow up at the pace these relationships actually move, so a promising lead doesn't go cold, without nudging daily.

### Is there a human approval window before this touches a real executive's inbox?

Every reply waits in your review queue until you approve it. A new Instagram connection also gets a 7-day window where you approve everything before any automation runs on its own.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for executive coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/executive-coaches
- Contact: hello@setluca.com