---
title: "The AI setter for CrossFit coaches"
slug: crossfit-coaches
audience: "CrossFit coaches"
description: "Luca answers a CrossFit coach's DMs in their own voice, covering remote programming, comp prep, and scaling questions. It qualifies the lead and books the call."
canonical: https://setluca.com/for/crossfit-coaches
---
# Never lose a comp-season lead to a slow reply

Comp season fills your DMs with programming questions while you're running a class. Luca replies in your voice, sorts box members from remote athletes, and books the call.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @first.comp.casey

**They said:** my first comp is in 10 weeks, do you do programming for that?

**Luca's draft:** 10 weeks is workable. remote programming is built around your comp date, weak points, and current engine. what's your background, more strength or more conditioning?

### @remote.rina

**They said:** what's included in remote coaching?

**Luca's draft:** remote is $150/month, daily programming, video review on your lifts, and scaling options built around your equipment. what's your current engine like?

### @snatch.struggles

**They said:** can you actually fix my snatch over video or do I need to come in person?

**Luca's draft:** video gets you surprisingly far, most snatch issues show up clearly on tape. send me a clip and I'll tell you honestly if it's fixable remotely or if you'd be better off finding someone local.

## Why crossfit coaches run Luca

1. **It picked up your language months ago.** Scaling, comp prep, engine work: you use those words without thinking, and now the replies do too. Ask about programming and you get an answer that sounds like you talking to an athlete, pulled from your own DMs instead of a script.
2. **Comp season doesn't bury your leads.** Programming requests arrive in waves after every competition. Luca absorbs the spike and sorts serious athletes from casual questions, so your calendar fills without your evenings disappearing.
3. **It catches the DM sent right after a rough WOD.** Frustration right after a workout is often when someone finally reaches out: 'my squats still aren't moving, can you actually help?' Luca answers while that's still fresh, instead of a day later when the moment's already passed.

## A coach in this niche

> I used to think I was the bottleneck because I wasn't working hard enough. Turns out I was the bottleneck because the system required me to be there every single day. Luca fixed the system.

-- Marcus Osei, online fitness coach. Fitness, 11 booked calls in week one. Full story: https://setluca.com/customers/marcus-fitness-coach-11-booked-calls

## What crossfit coaches ask us

### Comp season means a flood of DMs after every event. Can Luca actually keep up?

It drafts a reply to every DM in under a minute, spike or no spike, and your queue sorts the serious athletes to the top so you're not digging through casual questions first.

### Some leads message right after a bad class, venting more than asking anything. Does Luca know the difference?

It acknowledges what they're feeling first, the way you would, and turns it into a real conversation about what's not working instead of jumping straight to a pitch.

### Someone asks if I can fix their snatch over video. Does Luca promise that or stay honest?

It answers the way you have before: honest about what's fixable on video and what needs an in-person look, not a blanket "yes, sign up."

### My remote programming price is different from in-gym. Does it quote the right one?

It pulls whichever price is on your profile for the offer someone's asking about, remote or in-gym, so the number matches what you'd actually say.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for crossfit coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/crossfit-coaches
- Contact: hello@setluca.com