---
title: "DM automation for creators that books the call"
slug: creators
audience: "Creators"
description: "Luca answers a creator's DMs in their own voice, covering course pricing, cohort dates, and payment plans. It qualifies the lead and books the call."
canonical: https://setluca.com/for/creators
---
# Never let a launch-week DM flood bury the real leads

Last updated: September 28, 2026

A viral post or a launch email turns your DMs into a flood overnight. Luca answers every one in your voice, sorts buyers from curious scrollers, and books the call when a lead is ready.

## Your DMs, answered like you answered them

Example conversations. Luca sends these automatically in the creator's own voice. Switching a channel to review lets the creator read each one before it goes out.

### @justfound.this.cohort

**They said:** does the cohort include the templates or is that separate?

**Luca's draft:** templates are included in every cohort seat, no separate purchase. want the spot before it fills?

### @side.hustle.sara

**They said:** is there a payment plan for the course?

**Luca's draft:** yep, 3 payments of $149 or one payment of $397. which works better for you?

### @quiet.since.viral

**They said:** saw your reel, is this a good fit if I'm just starting out?

**Luca's draft:** if you're starting from zero, yes, that's exactly who module 1 is built for. want to hop on a quick call and I'll tell you honestly if it's the right fit?

## Why do creators run Luca?

1. **Launch week doesn't drown you.** A post going viral or a launch email going out can mean hundreds of DMs in a day. Luca answers every one in your voice, at the pace you'd actually type, so a flood doesn't turn into a backlog.
2. **It knows your actual offer.** "Does this cover X?" "Is there a payment plan?" "When does the cohort start?" Luca answers from your real course details and pricing, not a guess, and asks the qualifying question you'd ask before pointing someone to checkout or a call.
3. **Comments become conversations, not just likes.** A comment on your launch post turns into a DM conversation automatically, so the engagement your content earns doesn't stop at a heart react.

## How does Luca work for creators?

1. **Connect a channel.** Connect Instagram, WhatsApp, Telegram, and Messenger. Every feature is live from the first message, no warm-up period.
2. **Luca replies and sends.** Luca answers a creator's DMs in your voice in under a minute and sends on its own. Switch any channel to review if you'd rather read each one first.
3. **The call gets booked.** Once a lead qualifies, Luca offers your real calendar and books the call.

## What creators ask us

### A launch post goes viral and I get 300 DMs in a day. Can Luca actually keep up?

Yes, it replies to every one in your voice, at a human pace, whether it's 5 DMs or 500. Switch to review any time you want to read replies before they send, even mid-launch.

### Will it know my actual course content, or just guess?

It answers from your real course details, pricing, and payment plans, the way you've described them before. It never invents a module or a price.

### Someone comments on my launch post instead of DMing. Does that get missed?

No, a comment turns into a DM conversation automatically, so the engagement your post earns becomes an actual conversation instead of sitting in the comments.

### A lead asks a technical question about the course I'd rather answer myself. Does Luca try to wing it?

No. Anything outside what you've told it stays for you instead of Luca guessing. It sticks to what you've actually said about your offer.

### I sell on Instagram and run a WhatsApp community for buyers. Does Luca cover both?

It reads DMs across Instagram, WhatsApp, Telegram, and Messenger from one queue, so a lead who messages on WhatsApp gets answered on WhatsApp, no channel-hopping.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the DM sales platform for coaches, creators, and experts who sell through DMs, doing an AI setter's job plus campaigns and follow-ups. This page is the version written for creators.
- Luca reads DMs on Instagram, WhatsApp, Telegram, and Messenger, all four on every plan.
- Every reply sends automatically in the creator's voice. Review is a per-channel setting the creator can switch on to read messages before they go out.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/creators
- Contact: hello@setluca.com
