---
title: "The AI setter for business coaches"
slug: business-coaches
audience: "Business coaches"
description: "Luca answers a business coach's DMs in their own voice, from program inquiries to discovery calls and pricing, qualifies the lead, and books the call."
canonical: https://setluca.com/for/business-coaches
---
# Never let your own DMs sit unread while you teach speed-to-lead

You teach clients to respond to leads fast, while your own DMs sit unread. Luca practices what you preach: replies in your voice, qualified leads, booked discovery calls.

## Your DMs, answered like you answered them

Example conversations. Every draft waits for the coach's approval before it sends, because auto-send is off by default.

### @founder.freya

**They said:** hey, how does your coaching work? I'm at about 8k/mo

**Luca's draft:** hey Freya! at 8k/mo you're exactly who the program is built for. 90 days, weekly calls, and we fix your offer and pipeline first. want to grab 15 minutes this week?

### @scaling.sam

**They said:** what's the investment for the mastermind?

**Luca's draft:** the mastermind is $1,200/quarter, weekly hot seats, private community, and two 1:1 calls with me. what's the biggest bottleneck in your business right now?

### @side.hustle.dan

**They said:** thinking about going full time on my agency. too early?

**Luca's draft:** depends on three numbers: pipeline, margin, runway. if you know them, you're probably closer than you think. want me to pressure-test it on a quick call?

## Why business coaches run Luca

1. **Discovery calls, not tire-kicker calls.** Your hourly value is the whole pitch. Luca asks about revenue stage, goals, and timeline the way you would, and only high-fit leads see your calendar.
2. **It pitches the way you pitch.** Whether you lead with value, story, or straight to the offer, Luca learned your motion from your own conversations: your frameworks, your program names, your objection answers.
3. **Your response time becomes the proof.** When you teach speed-to-lead, a draft ready the minute they message is the best marketing you have. Luca makes your inbox the case study.

## A coach in this niche

> I had been treating that list of 600 people as a problem I'd deal with later. Luca turned it into a $42k launch in three weeks. I will never let a list go cold again.

-- Priya Nair, business coach. Business coaching, $42,000 launch in 3 weeks. Full story: https://setluca.com/customers/priya-business-coach-42k-launch

## What business coaches ask us

### My program is high-ticket. Will Luca try to close the sale itself?

No, it qualifies and books the discovery call, then you close. Most business coaches let Luca handle the first replies and hand off once a call's on the calendar. You decide where that line sits.

### A lead asks my price straight up. Does it quote my real number or dodge?

It states your real price from your profile instead of a vague "let's hop on a call to discuss." If you'd rather save pricing for the call, tell it that and it qualifies without quoting.

### I've trained myself to answer objections a specific way. Does Luca pick that up?

It learns from your own past replies, including how you've answered objections before. A pattern you've used with leads shows up in the draft, not a generic sales script.

### What happens once a discovery call is booked? Does Luca keep messaging the lead?

Only if you want it to. Plenty of coaches take the thread over personally once the call is booked. Every draft still waits for your approval either way.

### I run outreach across my Instagram DMs and my business page on Messenger. One queue for both?

Yes. Instagram, Messenger, WhatsApp, and Telegram all land in the same review queue, so a lead from either page doesn't need a separate app.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches. This page is the version written for business coaches.
- Luca reads DMs on Telegram, Instagram, Messenger, and WhatsApp, all four on every plan.
- Every AI reply waits in a review queue. Auto-send is a per-coach setting that starts off.
- Trial: 7 days free, card required, cancel any time before it ends.
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/for/business-coaches
- Contact: hello@setluca.com