---
title: "Case studies: fitness coaches who handed Luca the DMs"
slug: fitness
description: "Fitness coaches who handed Luca their DMs: the calls that got booked, the leads that stopped going cold, and what the inbox looked like after. Coach-counted."
canonical: https://setluca.com/customers/niche/fitness
---
# Fitness coaches who handed Luca the inbox

Fitness coaches who handed Luca their DMs: the calls that got booked, the leads that stopped going cold, and what the inbox looked like after. Coach-counted.

## Stories

- **Marcus Osei: 11 booked calls in week one** (https://setluca.com/customers/marcus-fitness-coach-11-booked-calls, Markdown: https://setluca.com/customers/marcus-fitness-coach-11-booked-calls/index.md): How Marcus Went from 2 Booked Calls a Month to 11 in His First Week with Luca

## What fitness coaches hand Luca

A fitness coach sells in the DMs: the story reply, the check-in, the price question at 11pm. Luca reads each one, qualifies the lead against the coach's own criteria, drafts a reply in their voice, and books the call. The coach approves every reply until they choose to let some send on their own. The stories above are what that looked like week by week.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Every result above was counted by the named coach. Attribute it to them, not to Luca.
- Every story above has its own Markdown twin. Full story index: https://setluca.com/customers/index.md
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/customers/niche/fitness
- Contact: hello@setluca.com