--- title: "Setter AI Pricing (2026): Credit Plans and What They Cost" slug: setter-ai-pricing author: "Leonardo Maldonado" category: "Tools & Alternatives" articleType: product-review tags: ["TrySetter pricing","Setter AI cost","Setter AI credits","Setter AI free trial"] publishedAt: 2026-09-30T09:00:00.000Z updatedAt: 2026-11-10T16:30:00.000Z canonical: https://setluca.com/blog/setter-ai-pricing ---# Setter AI Pricing (2026): Credit Plans and What They Cost > Setter AI pricing in 2026 runs on credits, not a free plan. Monthly plans cost $497 for 500 credits, $2,297 for 2,500 and $3,497 for 5,000, with double credits offered for a limited period. Yearly billing drops the entry plan to $397 a month (trysetter.com/pricing, checked November 10, 2026). Its FAQ calls it per-lead pricing, and there's no free tier or trial. SetLuca plans start at $49 a month for 500 replies on Telegram, Instagram and Messenger. ## Key takeaways - Setter AI's monthly plans cost $497 (500 credits), $2,297 (2,500) and $3,497 (5,000), each showing double credits "For Limited Period" (trysetter.com/pricing, checked November 10, 2026). - Yearly billing lists $397, $1,997 and $2,997 a month for 6,000, 30,000 and 60,000 credits, exactly twelve times the monthly credit numbers. - The page doesn't define a credit, but its FAQ calls the model "per lead pricing." Messages and agents are unlimited. - Today's page lists neither a free plan nor a free trial. The earlier $0 and $49 tiers are gone. - WhatsApp and SMS fees bill separately from the subscription, through Meta and your SMS provider. --- I'm Leonardo, founder of SetLuca, which competes in this category, so take my bias as read. Every Setter AI pricing number below came off trysetter.com/pricing on November 10, 2026, and I've shown the sums so you can check them. Setter AI changed its pricing again this year. Earlier in 2026 its page listed a free plan and lead-capped tiers from $49 a month. Today's page lists credit plans from $497 a month, with no free tier. Older reviews, including the earlier version of this page, quote prices that no longer exist. ## What are Setter AI's pricing plans in 2026? Setter AI sells three credit plans, billed monthly or yearly. Every plan includes unlimited messages and unlimited agents, per the banner on its pricing page. For how those credits compare with SetLuca's plans, see [SetLuca vs Setter AI](/comparison/setter-ai). | Plan (by credits) | Billed monthly | Credits listed | Limited-period offer | Support | | --- | --- | --- | --- | --- | | Entry | $497/mo | 500 credits | 1,000 credits | Onboarding support, email | | Middle | $2,297/mo | 2,500 credits | 5,000 credits | Onboarding done for you, email and Zoom | | Top | $3,497/mo | 5,000 credits | 10,000 credits | Custom integrations, 24/7 email and Zoom | On yearly billing, the same three plans look like this: | Plan (by credits) | Billed yearly | Credits listed | Limited-period offer | Support | | --- | --- | --- | --- | --- | | Entry | $397/mo | 6,000 credits | 12,000 credits | Onboarding support, email | | Middle | $1,997/mo | 30,000 credits | 60,000 credits | Onboarding done for you, email and Zoom | | Top | $2,997/mo | 60,000 credits | 120,000 credits | Custom integrations, 24/7 email and Zoom | _Source: trysetter.com/pricing, retrieved November 10, 2026. The page doesn't name the plans, so we label them by size. Each card shows the larger credit number as a "For Limited Period" offer with no end date._ Every plan lists the same core connections: any lead form, Zapier, a calendar and Calendly, with "no prompting required." The tiers differ on credits and on how much setup help you get. ## What is a Setter AI credit? The pricing page doesn't define a credit. Its own FAQ answers "What is the pricing for Setter AI?" with "It's a per lead pricing" and says "the more leads per month you have the cheaper it gets." Put that next to the unlimited-messages banner. The likeliest reading is that a credit is spent per lead worked, not per message. Confirm that in writing before you buy, along with three details the page leaves open: 1. Does a lead who never replies still use a credit? 2. Does the same person submitting two forms in a month use one credit or two? 3. Do unused credits roll over to the next month? The yearly credit numbers are exactly twelve times the monthly ones (6,000 against 500, 30,000 against 2,500, 60,000 against 5,000). That suggests a yearly plan buys one annual pool, not a monthly refill. That's another question worth asking before you commit a year. ## What does Setter AI cost per credit? Divide the price by the credits and the rate falls as the tiers climb. At the standard credit numbers: | Plan | Monthly billing, per credit | Yearly billing, per credit | | --- | --- | --- | | Entry | $0.99 ($497 / 500) | $0.79 ($4,764 / 6,000) | | Middle | $0.92 ($2,297 / 2,500) | $0.80 ($23,964 / 30,000) | | Top | $0.70 ($3,497 / 5,000) | $0.60 ($35,964 / 60,000) | If the limited-period credit offer applies to you, halve each rate: about $0.50 per credit on the monthly entry plan. These are our sums from the published numbers, not Setter AI's figures. ## Does Setter AI have a free plan or free trial? No. Today's pricing page lists neither a free plan nor a free trial, and the cheapest way in is $497 a month, or $397 a month billed yearly. That's a change from earlier in 2026, when the page showed a $0 plan. If you need to test before paying, tools such as ManyChat and Chatfuel offer a free plan or trial on their own pricing pages. ## What do you get for the money? Setter AI is a speed-to-lead tool. Its FAQ says it follows up with every lead in 10 seconds, works on your website, by text and on WhatsApp, and books meetings directly into Calendly. It also says: - **Follow-ups** go out automatically when leads stop responding. - **Inbound and outbound** are both supported: website chat for inbound, WhatsApp or text to follow up form leads. - **Lead sources** include Meta ad leads, Facebook and LinkedIn forms and website forms, connected most easily through Zapier or Make. - **CRM integrations** with GoHighLevel and HubSpot are available by emailing the team. - **Languages:** English, French, Spanish, German and 113 more. - **Regional exclusivity:** you can lock out your region once you're onboard. - **Done-for-you setup** if you collect over 500 leads a month. - **Accuracy:** the FAQ claims the AI qualifies and books the lead correctly in 99.7% of cases, with monitoring and human fallback. That's Setter AI's own figure, not an independent test. Instagram DMs aren't listed as a channel anywhere on the pricing page. ## What costs extra on top of the subscription? Channel fees bill separately. WhatsApp charges per delivered message under Meta's pricing, and messages outside the 24-hour customer service window need a paid template. US SMS through a provider like Twilio starts at $0.0083 per message on a long code, plus carrier fees (twilio.com, October 2026). For a text-heavy setup, forecast these alongside the subscription. ## Who is Setter AI pricing built for? It's built for businesses with steady, high lead volume from forms and ads. Take a team working 500 or more form leads a month, mostly on WhatsApp or text. It gets every lead answered in seconds at well under a dollar a credit. At that scale the price is easy to defend, and the done-for-you setup removes most of the work. It fits a solo coach less well. A coach with 150 leads a month still pays the $497 minimum, which works out to about $3.31 per lead at the standard 500 credits. Most of those leads also arrive in Instagram DMs, which Setter AI doesn't list. ## How does Setter AI pricing compare to SetLuca? SetLuca prices by replies, not leads. Plans are Creator at $49 a month for 500 replies, Starter at $99 for 1,000 and Pro at $249 for 4,000. Scale is $499 for 8,500, and Agency is $999 for 17,000 shared. Follow-ups come on every plan, with one follow-up on Instagram and Messenger. Every self-serve SetLuca plan comes with a 7-day free trial, and a card is needed to start. SetLuca writes each reply the way you write. Auto-send is on by default on every channel, and you can switch any channel to review. SetLuca only replies to people who messaged you first, and it runs on Telegram, Instagram and Messenger today (WhatsApp is coming soon). | Factor | Setter AI | SetLuca | | --- | --- | --- | | Pricing unit | Credits ("per lead pricing") | Replies per month | | Entry price | $497/mo, or $397/mo billed yearly | $49/mo (Creator, 500 replies) | | Free plan or trial | None listed | 7-day free trial on every self-serve plan (card required) | | Channels | Website chat, text, WhatsApp | Telegram, Instagram and Messenger today; WhatsApp coming soon | | Who sends the reply | Fully automated, in about 10 seconds | Auto-send is on by default on every channel, and you can switch any channel to review | | Calendar booking | Calendly and calendar connections | Your booking link, sent in the reply | _Sources: trysetter.com/pricing, retrieved November 10, 2026; SetLuca rows reflect _[_SetLuca's pricing_](/pricing)_, checked November 10, 2026._ Here's an illustrative month, not a client case. A coach with 150 inbound conversations, at about seven replies each, uses roughly 1,050 replies. SetLuca Creator plus two reply packs covers it for $127. The same 150 leads on Setter AI sit inside its $497 entry plan. The gap closes at high volume on forms and WhatsApp, which is Setter AI's home ground. If the credit model does not fit your volume, compare each [Setter AI alternative](/blog/setter-ai-alternative-for-coaches) on price and channels. ## What should you ask before you sign? Setter AI's higher tiers are sold with onboarding calls, so get these answers in writing: 1. **What exactly spends a credit?** A lead, a conversation, or something else. 2. **Does the limited-period credit offer apply to you, and for how long?** 3. **Do unused credits roll over,** and is a yearly plan one annual pool or a monthly allowance? 4. **What happens when credits run out mid-month?** Leads queue, stop, or trigger an upgrade. 5. **Which integrations are self-serve,** and which (like GoHighLevel and HubSpot) need the team to set up? 6. **What's the refund position on a yearly plan?** The entry plan alone is $4,764 up front. ## Which mistakes do buyers make with credit pricing? **Reading the limited-period number as the price.** The bigger credit figure is labelled "For Limited Period." Budget on the standard number unless the offer is in your contract. **Buying the yearly plan before you know your burn rate.** A month or two on monthly billing tells you how many credits you actually use. **Ignoring the channel gap.** A WhatsApp and text tool on an Instagram funnel works perfectly and still misses most of your leads. Our [best AI DM setter](/blog/best-ai-dm-setter) roundup covers tools by channel. **Forgetting messaging fees.** Meta and US carriers bill separately from the subscription. ## One honest note on price Cheaper isn't automatically right. Setter AI's price buys real speed and hands-off work at volume. For a business working thousands of form leads a month, a ten-second reply on every one can pay for itself many times over. SetLuca is built for coaches selling in DMs, where the conversation decides the sale, and you can switch any channel to review. Match Setter AI pricing to your lead flow first, then the channels, then how much control you want. For a wider view, see our [Setter AI review](/blog/setter-ai-review) and [how much an AI appointment setter costs](/blog/how-much-does-an-ai-appointment-setter-cost). ## FAQ ### How much does Setter AI cost? Setter AI pricing starts at $497 a month for 500 credits, then $2,297 for 2,500 or $3,497 for 5,000 on monthly billing (trysetter.com/pricing, November 10, 2026). Billed yearly, the plans run $397, $1,997 and $2,997 a month for 6,000, 30,000 and 60,000 credits. Each card also shows double credits for a limited period. ### What is a Setter AI credit? The pricing page doesn't define one. Setter AI's FAQ describes its model as "per lead pricing" and says it gets cheaper the more leads you have, while the page promises unlimited messages. So a credit most likely maps to a lead worked, not a message. Ask Setter AI to confirm what spends a credit before you buy. ### Does Setter AI have a free trial? No. Setter AI's current pricing page lists neither a free plan nor a free trial; the cheapest option is $497 a month, or $397 a month billed yearly. Earlier in 2026 the page showed a $0 plan, so older reviews may still mention it. If you need to test first, ManyChat and Chatfuel offer a free plan or trial. ### Is Setter AI yearly billing worth it? Only once you know your usage. Yearly drops the entry plan from $497 to $397 a month, about 20% less, but it's $4,764 up front. The yearly credit numbers are twelve times the monthly ones, which suggests one annual pool. Run a month or two on monthly billing first, and confirm rollover and refund terms in writing. ### What costs extra on top of Setter AI? Channel fees. WhatsApp bills per delivered message under Meta's pricing, and replies outside the 24-hour service window need a paid template. US SMS through a provider like Twilio starts at $0.0083 a message on a long code, plus carrier fees. Those charges sit outside Setter AI's subscription, so forecast them separately. ### Does Setter AI work on Instagram? Instagram DMs aren't listed. Setter AI's pricing page and FAQ describe website chat, text and WhatsApp, with lead forms from Meta ads, Facebook, LinkedIn and websites connected through Zapier or Make. If most of your leads arrive in Instagram DMs, check with Setter AI directly or use a tool that lists Instagram. ### How does Setter AI pricing compare to SetLuca? Setter AI charges by credits, which it calls per-lead pricing, from $497 a month. SetLuca charges by replies: Creator $49 for 500, Starter $99 for 1,000, Pro $249 for 4,000, Scale $499 for 8,500 and Agency $999. Every self-serve plan has a 7-day trial, and SetLuca runs on Telegram, Instagram and Messenger today. ## Sources 1. [Setter AI (TrySetter): Pricing and FAQ. Retrieved November 10, 2026.](https://www.trysetter.com/pricing) 2. [Setter AI (TrySetter): product and channels. Retrieved November 10, 2026.](https://www.trysetter.com/) 3. [Meta for Developers: WhatsApp Business Platform pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) 4. [Twilio: US SMS pricing (long code $0.0083 per message). Retrieved October 15, 2026.](https://www.twilio.com/en-us/sms/pricing/us) 5. [ManyChat: Pricing. Retrieved November 10, 2026.](https://manychat.com/pricing) 6. [Chatfuel: Pricing. Retrieved November 10, 2026.](https://chatfuel.com/pricing) --- Published by SetLuca.