---
title: "How to Close Clients in the DMs (Without Being Salesy)"
slug: how-to-close-clients-in-dms
author: "Leonardo Maldonado"
category: "DM Closing & Scripts"
articleType: pillar-page
tags: ["how to sell in the DMs","DM sales funnel for coaches","move a DM to a booked call","DM closing scripts"]
publishedAt: 2026-08-02T09:00:00.000Z
updatedAt: 2026-09-03T09:00:00.000Z
canonical: https://setluca.com/blog/how-to-close-clients-in-dms
---# How to Close Clients in the DMs (Without Being Salesy)

> To close clients in the DMs, reply fast while interest is hot. Ask short questions that surface the lead's goal and their blocker. Qualify for fit, then offer two specific call times instead of pitching. Luca, an AI DM setter, drafts these replies in your voice and books the call.

## Key takeaways

- Volume comes before technique. In Metricool's 2026 Instagram Study, posts with a comment-focused call to action drew 202.78% more comments than the platform average, and story replies rose 88% year over year.
- Speed wins closes. Responding within five minutes instead of thirty makes a lead far more likely to qualify, per the MIT/InsideSales lead response study.
- The close lives in the questions, not the pitch. Let the lead describe their situation, the problem, and the cost of staying stuck before you mention your offer.
- Objections are signals, not walls. "How much is it" and "let me think" both mean the lead is weighing it, so answer plainly and keep moving toward a time.
- Track five numbers weekly: DMs in, replies, qualified, booked, closed. The leak is almost never where you think it is.

---

To learn how to close clients in DMs without being salesy, run one job in every conversation. Help the lead say out loud what they want and what's blocking them, then offer the call as the obvious next step. You reply fast while interest is hot. You ask short questions that let them do most of the talking. You name the gap between where they are and where they want to be. You handle the objections that always show up, then you propose a specific time. Salesy pressure comes from pitching too early and talking too much. Good DM closing is mostly questions, timed well, in your own voice. This guide covers where the DMs come from, 14 named scripts you can paste, the funnel math for a real week, and the mistakes that quietly cost you closes.

## What does it actually mean to close clients in the DMs?

Closing in the DMs means turning a follower, commenter, or ad reply into a booked call, or a paid client, through a text conversation. The DM is where the qualifying happens. The call is where the offer lands. Most coaches blur those two and either pitch in the inbox or book calls with people who were never going to buy.

Selling in the DMs works because it matches how people already behave. They message you from a Story, an ad, or a comment, and they expect a reply in the same place, in minutes. When you meet them there and ask instead of pitch, the conversation feels like help. When you paste a link and a price, it feels like a billboard.

The framework has five moving parts: volume, speed, questions, qualifying, and the booking. For the channel side of running this across Instagram, WhatsApp, and Messenger at once, see the [multi-channel DM strategy for coaches](/blog/multi-channel-dm-playbook). This post is about the conversation.

## Where do DM conversations actually start?

DM volume comes from content that asks for a reply, not from waiting for the inbox to fill. Most guides to closing in the DMs start mid-conversation, with a lead already sitting in your inbox. That's the part nobody has.

Ask for the reply and you get it. Across 24.3 million posts from 375,118 accounts, posts carrying a comment-focused call to action drew **202.78% more comments** than average, and ones that simply asked a question drew 36.70% more (Metricool, 2026). Story replies climbed 88% year over year in the same sample. Here are the four doors, and what to do the moment one opens.

| Trigger | What the lead does | Your first move | Content that feeds it |
| --- | --- | --- | --- |
| Comment-to-DM | Comments a keyword on a post or reel | Send the promised thing, then ask one question | Reels and carousels ending on a one-word CTA |
| Story reply | Taps a poll or quiz sticker, or replies to a story | Reply to the tap by name, same day | Polls, question boxes, behind-the-scenes clips |
| Ad reply | Taps a click-to-message ad | Answer with a qualifying question, not a brochure | Problem-led hook, one offer, no menu |
| Cold inbound | Messages you after reading your profile | Same arc, slower pace, verify fit early | Pinned posts, results, a clear bio promise |

Paid triggers are growing fastest, which matters mostly as a warning. You're competing for inbox attention against businesses that pay for it, so a slow reply doesn't just cost you that lead. It hands them to whoever answered first.

A ratio to plan against: post five times a week with one real comment CTA and you get a trickle. Put a reply trigger on three of the five, run a poll or question box in stories most days, and you get a stream. Set the volume you can answer within the hour, then grow it. The mechanics of the first door are in [comment-to-DM automation](/blog/comment-to-dm-automation), and the lines that earn a second message are in [Instagram DM openers that get replies](/blog/instagram-dm-openers-that-get-replies).

## Why does speed to lead decide whether you close?

Speed is the single biggest lever in DM sales, and most coaches lose the close before they've said a word. A lead who messages you is at peak interest right then. Every hour that passes, that interest cools and a competitor's reply lands first.

The data is old and it has held up. Tracking web leads in 2007, Dr. James Oldroyd found that reaching one inside five minutes made a rep about **21 times more likely** to qualify it than waiting 30 minutes. Nothing since has moved that curve the other way.

**Chart:** Horizontal bar chart. Replying within five minutes makes a lead about 21 times more likely to qualify than replying after 30 minutes, per the 2007 MIT/InsideSales lead response study. (Source: Oldroyd / InsideSales.com, Lead Response Management study (2007), https://www.leadresponsemanagement.org/lrm_study/. See Sources.)

The mechanism is the same in a DM thread as it was on a web form, because it's about attention rather than industry. The person who messages you at 9pm is comparing three coaches by 9:15. Fast, in-voice replies win that window, and nobody sits in their inbox 24/7. That's the gap an [AI setter for coaches](/ai-setter) is built to close, replying while you sleep or coach a client.

## How do you sell in the DMs without sounding salesy?

The trick to how to sell in the DMs is to talk less and ask more. Salesy energy comes from pitching before the lead has told you what they want, and the fix is boring: keep asking until you know enough to be useful. Across 326,000 recorded sales calls, the deals that closed averaged **57% seller talk time** against 62% on the ones that were lost (Gong). Five points is the gap between a conversation and a monologue.

The questioning style here follows a simple arc, borrowed from NEPQ-style selling. Connect, understand the situation, surface the problem, let them feel the cost of it, then invite the next step. You never argue and you never push. You get curious.

Start soft. Someone replies to your Story with "how does your program work?" Don't answer with your program. Answer with a question that earns you context, then move through how they're handling it now, what's been hardest to crack alone, and what staying stuck costs them. Only then do you invite. No price dump, no feature list, no "our proven system." Keep every message to one or two lines and write the way you'd text a friend who asked for help.

Here's the arc in a real thread.

### An illustrative DM exchange (anonymized)

*This exchange is illustrative and lightly edited from a common pattern, not a specific person.*

> **Lead:** saw your reel on cutting without losing strength. does your coaching cover that? >**Coach:** Yeah, that's a big part of it. Before I explain, what's your training like right now? >**Lead:** lifting 4x a week, been the same weight for like 8 months tho. stuck. >**Coach:** Eight months is a long plateau. What have you tried to break it? >**Lead:** cut calories twice, strength dropped both times so I gave up >**Coach:** That's the exact trap I fix, cutting without tanking your lifts. If nothing changes, are you okay being at this same spot next summer? >**Lead:** honestly no. want to be leaner by then >**Coach:** Then let's talk properly. I've got Wednesday 6pm or Thursday 12pm for a 20-min call where I map out how we'd do it. Which works? >**Lead:** thursday 12 >**Coach:** Locked. Sending the link now, add it to your calendar so it's real. Talk Thursday 👊

That close took seven messages, no pitch, and one specific time offered twice.

## What does the DM sales funnel for coaches look like, stage by stage?

A DM sales funnel for coaches is the path from first message to booked call, with a job at each stage. Naming the stages keeps you from pitching too early or letting a hot lead sit.

| Stage | The lead's state | Your one job | What "done" looks like |
| --- | --- | --- | --- |
| Hook | Replied to a Story, ad, or comment | Answer fast, open a real question | They send a second message |
| Discover | Curious, telling you their situation | Ask, reflect, find the gap | You know their goal and their block |
| Qualify | Warming up | Confirm fit, timing, and means | They fit your program and are ready |
| Invite | Bought into the idea | Offer two specific times | They pick a slot |
| Confirm | Booked | Lock it, reduce no-show risk | Call on calendar, reminder set |

Most leaked closes happen at two joints. First, Hook to Discover, where a slow reply lets interest die. Second, Invite to Confirm, where a vague "sure, sometime next week" quietly becomes a no-show. Tighten those two and your close rate moves without any new leads. The build is detailed in the [DM sales funnel for coaches](/blog/dm-sales-funnel-for-coaches).

One honest note on qualifying: don't turn it into an interrogation. Three or four questions is plenty. If you're firing off a survey, the lead feels processed, and processed feels salesy.

## 14 DM closing scripts you can copy

These are the lines that do the work, named so you can find them fast under pressure. Rewrite each in your own words first, because a pasted script reads like a pasted script. Most of them exist for one reason: to keep a thread alive long enough to reach the invite. Longer versions live in [high-ticket DM scripts](/blog/high-ticket-dm-scripts).

### 1. The Context Swap

> "Happy to walk you through it. Quick q first so I don't waste your time, what are you working on right now?"

**When:** they open with "how does your program work?" **Why:** you trade an answer for context, so it feels like help, not a deflection. **If they push:** one sentence, then ask again.

### 2. The Plateau Probe

> "How long's it been like that?"

**When:** they name a problem in passing. **Why:** duration turns a vague complaint into a number they say out loud, and long numbers hurt. **If they push** with "a while," ask "months or years?"

### 3. The Failed-Fix Question

> "What have you already tried to fix it?"

**When:** you know the problem but not their history. **Why:** it tells you which approach to avoid. **If they push** with "everything," ask for the last two.

### 4. The Cost Question

> "If this is still the same six months from now, what does that actually cost you?"

**When:** the problem is clear and they're still talking. **Why:** the lead makes the case for change instead of you. **If they push** with "I'd just keep going," ask how that feels.

### 5. The Mirror Close

> "So you're training four times a week, you've been flat for eight months, and the two cuts you tried killed your lifts. Have I got that right?"

**When:** you're about to invite them. **Why:** an accurate summary buys more trust than any credential. **If they push** with a correction, use their words.

### 6. The Two-Door Invite

> "I've got Wednesday 6pm or Thursday 12pm for a 20-minute call where I map out how we'd do it. Which one's easier?"

**When:** they've just named the cost of staying stuck. **Why:** picking between two options beats answering an open ask. **If they push** with "neither," offer two more, not a calendar.

### 7. The Price Pivot

> "It's [$X]/month. Whether that's worth it depends on your goal, which is what the call's for. Want 20 minutes so I can tell you straight if it's a fit?"

**When:** they ask the price before you've qualified. **Why:** naming the number reads as honest and the pivot keeps the next step in view. **If they push** for a discount, hold the price, offer a smaller tier.

### 8. The Think-About-It Unpack

> "Totally fair. Out of curiosity, is it the timing, the investment, or you're just not sure it'd work for you?"

**When:** you get "let me think about it." **Why:** three named options are easier to answer than "what's holding you back?" **If they push** with "all three," start with timing.

### 9. The Burned-Before Reset

> "Makes sense to be cautious after that. What went wrong last time?"

**When:** they mention a coach or program that failed them. **Why:** you get the specific failure to design against. **If they push** with a vague answer, ask what they'd want done differently.

### 10. The Budget Hold

> "No problem at all. Mind if I check back in a few weeks?"

**When:** the money isn't there right now. **Why:** it keeps a real lead warm without a reflex discount. **If they push** for payment plans, only offer one you'd genuinely run.

### 11. The Ghost Recovery

> "No rush at all. Want me to hold Thursday for you, or should I check back next month?"

**When:** a warm thread goes quiet for 24 to 48 hours. **Why:** it offers a graceful exit, which is why people answer it. **If they push** to next month, diary it and honour it. Full cadence: the [DM follow-up sequence](/blog/dm-follow-up-sequence).

### 12. The Day-Before Lock

> "Still good for 12 tomorrow?"

**When:** a call is 24 hours out. **Why:** five words, low friction, and it turns a silent no-show into a reschedule you control. **If they push** the time, rebook on the spot.

### 13. The No-Show Reopen

> "Looks like we missed each other, no stress. Want to grab the same slot next week?"

**When:** they don't turn up. **Why:** no guilt, no lecture, and the same slot is the easiest yes available. **If they push** past a second no-show, move them to nurture.

### 14. The Wrong-Fit Exit

> "Honestly, I don't think I'm the right fit for what you're after. [Name] does exactly this, worth a message."

**When:** their goal sits outside what you do. **Why:** turning down bad fits protects your calendar and earns referrals from people who never paid you. **If they push**, say what you'd need to see first.

## How do you move a DM to a booked call?

To move a DM to a booked call, stop asking "want to hop on a call?" and start offering two named times. An open invitation asks the lead to do work. Two times asks them to pick.

Inside an active deal cycle, a call to action naming a specific time succeeded 37% of the time against 32% for open-ended asks and 25% for interest-based ones, across 304,174 sales emails (Gong). The order flips on cold outreach, where the interest question wins, and a lead who just told you their problem is not cold.

You earn the invite right after the lead names the cost of staying stuck, which is the emotional peak of the conversation. Wait too long and it fades. Jump too early and it feels pushy. When they say something like "yeah, I'm tired of guessing," that's your cue. Then protect the booking: send the link right away, ask them to add it, and confirm once more the day before in your own voice.

## Can you close in the DMs without a call at all?

Yes, for lower-priced or well-understood offers. A $200/month coaching plan doesn't always need 20 minutes on Zoom, and asking for one can cost you a lead who was ready. Buyers have got comfortable spending far more than that without a meeting: **71% of buyers** told McKinsey they'd put more than $50,000 through a remote or self-serve channel in a single transaction, and 27% would go past $500,000.

**Choose the call path** when your offer is over roughly $1,000 a month, custom, or new enough that the lead can't picture it. **Choose the in-DM close** when the price is under a few hundred a month, the offer is standard, the lead has named their goal and their blocker, and they ask a buying question like "what's included?" **Do both** when you're unsure: offer the call, and add "or if you've heard enough, I can send you the link now."

The close itself is three messages. Summarise what they told you, state what they get and what it costs, then send one link.

> "Right, so it's the plateau and the two failed cuts. The programme is 12 weeks, weekly check-ins with me, and a training and nutrition plan rebuilt each month. It's $X/month, cancel any time. Want me to send the link?"

Wait for the yes before you send it. An unrequested payment link reads as a pitch; a requested one reads as service. After they pay, confirm in the thread and say what happens in the next 24 hours, because the gap between payment and first contact is where refund requests are born. The higher-ticket version is in [closing high-ticket without a sales call](/blog/close-high-ticket-without-a-sales-call).

## Which four objections stall DM closes, and how do you handle them?

Objections in the DMs are buying signals, not rejections. A lead who asks the price is picturing the purchase, and dodging the number costs you more than the number ever does.

Win rates run about **10% higher** when pricing comes up on the first call (Gong). Scripts 7 to 10 above are the words. What matters more is reading what each objection actually means.

**"How much is it?"** usually arrives early because the lead is filtering, not buying. Answer, then pivot to fit. Dodging reads as slippery.

**"Let me think about it"** almost never means thinking. It means an unspoken worry about timing, money, or whether it'll work. Name the three and let them pick.

**"I've tried coaching before"** is a request for a reason to trust you again. The specific failure they name is the thing to design your answer around.

**"I can't afford it right now"** splits two ways. Sometimes it's true, sometimes it's a polite exit. A calm "mind if I check back in a few weeks?" tells you which, because a real lead says yes.

None of these need a clever comeback. They need a calm question and a return to the next step. A wider set of responses sits in [objection handling in DMs](/blog/objection-handling-in-dms).

## What does a working DM week actually look like?

The funnel math matters more than any single script, because it tells you which stage to fix. Here's a worked week for Nadia, a nutrition coach running a $400/month programme. *The numbers below are an illustrative model, not measured client data.* She posted four times, two reels ending on a comment CTA, ran a poll on Tuesday and a question box on Friday, and spent $150 on a click-to-message ad.

| Stage | Count | Conversion from previous | Where it leaked |
| --- | --- | --- | --- |
| DMs received | 62 | -- | 21 from comments, 24 from stories, 17 from the ad |
| Replied within an hour | 41 | 66% | 21 arrived after 9pm and sat overnight |
| Answered a qualifying question | 27 | 66% | 14 were browsing, not buying |
| Reached the invite | 14 | 52% | 13 stalled on price or timing |
| Booked a call | 9 | 64% | 5 said "let me check my schedule" |
| Showed up | 7 | 78% | 2 no-shows, neither got a day-before check |
| Closed | 2 | 29% | -- |

Two closes at $400/month is $800 of new recurring revenue from 62 conversations. Nadia's instinct was to buy more ad traffic. The table says otherwise. Her biggest leak is the 21 overnight DMs, a coverage problem rather than a traffic one, and her second is the five leads who went quiet after the invite. Fixing both costs nothing.

### The Friday review, in 20 minutes

Once a week, open your inbox and count. Not analytics, not a dashboard, just five numbers written down: DMs in, replied within an hour, qualified, booked, closed. Then ask four questions.

1. **Which stage lost the most people?** Fix only that one. Working on two at once tells you nothing.
2. **How many DMs sat longer than an hour, and when did they arrive?** If they cluster after 9pm, the fix is coverage, not effort.
3. **How many warm threads got exactly one follow-up and then nothing?** Those are the cheapest closes available to you.
4. **Of the leads who didn't buy, what was the reason?** Write their words down. After a month you'll have your real objection list, not the one you assumed.

## Which six mistakes cost coaches the most closes?

Most lost DM sales come from a handful of repeatable errors. These are the ones worth auditing first.

**1. Pitching in message two.** You answer "how does it work?" with three paragraphs about your programme. The lead reads a brochure before they've said what they want, and brochures get left on read. Ask one question first, every time.

**2. Asking questions you have no plan for.** Firing off "what's your goal?" and then ignoring the answer is worse than not asking. Every question should change what you say next. If it doesn't, cut it.

**3. The open-ended invite.** "Let me know if you ever want to chat" hands the work to the lead at the exact moment you should be doing it. Name two times or don't invite yet.

**4. Treating an objection as a fight.** Arguing with "it's too expensive" turns a buying signal into a defensive lead. Agree with the feeling, ask one question, and the conversation keeps going.

**5. One follow-up, then silence.** RAIN Group's touchpoint research puts the average at around eight before a meeting happens. Most coaches send two and decide the lead wasn't serious.

**6. Booking everyone who says yes.** A calendar full of unqualified calls looks like progress and feels like failure by Thursday. Confirm fit, timing, and means in the DM before you spend 20 minutes on a call.

## Edge cases the standard framework doesn't cover

**The 2am reply.** A lead messages at 2am your time. Answering at 8am loses the window, but a bleary reply loses the sale. Set an honest auto-response that names a time ("I'm asleep, I'll come back to you before 9"), then do it. An AI setter can hold the thread with a real question instead of a placeholder.

**The wrong timezone.** They're eight hours ahead and your free slots land at their midnight. Ask for their city before you offer times. Two impossible slots read as careless and cost you the second ask.

**They already bought.** Existing clients message the same inbox, and nothing kills goodwill faster than qualifying a current client as a new lead. Check the name before you send the opener, and if you use automation, exclude anyone tagged as a customer.

**They're not the buyer.** A parent asking about coaching for their teenager, or an assistant asking for an executive, needs a different arc. Ask "is this for you or someone else?" early, and if it's someone else, aim the call at getting both of them on it.

**They want to move to email or the phone straight away.** Some leads distrust DMs for money conversations, which is reasonable. Move where they're comfortable, carry the same arc across, and send the calendar link in both places.

## Why isn't your DM funnel converting?

A DM funnel usually stalls at one stage, not everywhere at once. Find the symptom below, fix that stage, and leave the rest alone for a fortnight so you can tell what changed.

| Symptom | Likely cause | Fix |
| --- | --- | --- |
| Lots of DMs, almost no second messages | Your first reply pitches or answers with a wall of text | Reply with one short question. Nothing else in that message. |
| Good conversations that never reach an invite | You're asking situation questions but skipping the cost question | Add "what does it cost you if this stays the same?" before you invite |
| Leads book, then vanish | No confirmation between booking and the call | Send the link instantly, ask them to add it, check in the day before |
| Everyone asks the price in message one | Your content sells the offer but never the problem | Post more problem-led content, less feature content |
| Threads die right after you name the price | You named a number without tying it to their goal | Use the Price Pivot: number, then fit, then the next step |
| Almost no DMs to begin with | Your content has no reply trigger | Put a comment CTA on two posts a week and a question box in stories |

## When should a human take over?

The honest limit: some closes need you, not a setter, AI or otherwise. A human should step in at the hard moments. That means when a lead gets emotional, shares something vulnerable, negotiates a custom package, or weighs a big commitment. Questioning frameworks and fast replies get you to the doorway. They don't replace the judgment of a coach reading between the lines on a hard conversation.

There's a practical escalation ladder here. Level one is routine: an opener, a qualifying question, a reschedule. A setter handles it and you skim later. Level two is anything involving money that isn't your standard price, a health disclosure, a grief or body-image comment, or a lead who says something that doesn't fit any pattern. That goes to you before it goes out. Level three is a complaint, a refund request, or a lead who's clearly in distress. You answer that one personally, in your own words, the same day. Write the ladder down and give it to whoever or whatever is covering your inbox.

This is why Luca keeps every AI reply in a human review queue by default, with auto-send off unless you turn it on. The AI drafts in your voice and moves the routine conversations forward. You approve, tweak, or take the wheel on the ones that matter. Speed on the many, your hands on the few. You stay in your own sales. Luca just keeps you from losing hot leads while you're busy coaching.

## How Luca runs this framework for you

Luca is an AI DM setter that works your Instagram, WhatsApp, Telegram, and Messenger DMs from one inbox. It replies in your own voice, qualifies leads with the kind of questions above, runs follow-up and rescue cadences, and books calls. Every draft waits in a review queue until you approve it, unless you flip auto-send on. It replies only to people who messaged you first, at a human pace, so no thread starts cold. The "Ask Luca" copilot helps you word a tricky reply on the spot.

That's the framework in this guide, running while you coach, with you approving the messages that count. Plans start at $99/month. See [Luca's pricing](/pricing) for what fits your stage.


## FAQ

### How do you close clients in the DMs without being pushy?

Lead with questions instead of a pitch. Reply fast, ask what the lead wants and what's blocking them, reflect it back, then offer a specific call time. Gong's study of 326,000 sales calls found won deals had less seller talk time than lost ones. When the lead does most of the talking, the close feels like help.

### How do I get more DM conversations in the first place?

Put a reply trigger in your content. Metricool's 2026 Instagram Study of 24.3 million posts found that posts with a comment-focused call to action drew 202.78% more comments than average, and story replies rose 88% year over year. Comment-to-DM, story polls, and click-to-message ads are the three reliable doors.

### How fast should I reply to a DM lead?

As fast as you reasonably can, ideally within five minutes while interest is hot. The MIT/InsideSales study found five-minute responses far more likely to qualify than 30-minute ones. You won't hit that every time by hand, so a rescue cadence or an AI setter covering off-hours protects the leads you'd otherwise lose.

### What's the best way to move a DM to a booked call?

Offer two specific times instead of an open "want to chat?" Gong's analysis of 304,174 emails found that inside an active deal cycle, a specific-time ask succeeded 37% of the time versus 25% for interest-based ones. Send the calendar link right away and confirm once the day before.

### Can you close a coaching client in the DMs without a sales call?

Yes, for standard offers under a few hundred a month where the lead has already named their goal and their blocker. McKinsey found 71% of buyers will spend over $50,000 in a single remote or self-serve transaction. Summarise what they told you, state the price plainly, then send the link once they ask.

### How do I handle the "how much is it?" question in the DMs?

Answer it plainly, then pivot to fit. Name the price, say whether it's worth it depends on their goal, and offer a call to find out. Gong's sales research found win rates are 10% higher when price comes up on the first call. Dodging the number reads as evasive.

### How many follow-ups should I send before giving up?

More than you're sending now. RAIN Group's Center for Sales Research found it takes about eight touchpoints to secure an initial meeting, and top performers manage it in five. In DMs that means one warm re-open after 24 to 48 hours, then spaced check-ins, not three anxious messages in one afternoon.

### Can an AI setter close clients for me?

An AI setter can run the routine parts, fast replies, qualifying questions, follow-ups, and booking, in your voice. Luca keeps every draft in a review queue by default so you approve what goes out. Emotional or high-stakes conversations still need you. It handles volume; you handle judgment.


## Sources

1. [Oldroyd, James / InsideSales.com -- Lead Response Management study (2007)](https://www.leadresponsemanagement.org/lrm_study/)
2. [Metricool -- 2026 Instagram Study](https://metricool.com/press-release-instagram-study-2026/)
3. [Gong -- "The Surprising Cold Email CTA That Books More Meetings"](https://www.gong.io/blog/this-surprising-cold-email-cta-will-help-you-book-a-lot-more-meetings)
4. [Gong -- Talk-to-listen ratio research](https://www.gong.io/blog/talk-to-listen-conversion-ratio)
5. [Gong -- Sales statistics](https://www.gong.io/blog/sales-stats)
6. [RAIN Group Center for Sales Research -- "How Many Touchpoints Does It Take to Make a Sale?"](https://www.rainsalestraining.com/blog/how-many-touchpoints-does-it-take-to-make-a-sale)
7. [McKinsey & Company -- "The future of B2B sales is hybrid" (2022)](https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-b2b-sales-is-hybrid)

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Published by SetLuca, the company behind Luca.