--- title: "How to Add Links to IG Bio (and the One Coaches Need)" slug: how-to-add-links-to-instagram-bio author: "Leonardo Maldonado" category: "Channels" articleType: how-to-guide tags: ["how to add links to ig bio","Instagram bio links","ig.me links","link in bio"] publishedAt: 2026-11-13T16:00:00.000Z updatedAt: 2026-11-13T16:00:00.000Z canonical: https://setluca.com/blog/how-to-add-links-to-instagram-bio ---# How to Add Links to IG Bio (and the One Coaches Need) > Here's how to add links to IG bio: open your profile, tap Edit profile, and add each website in the links field. Instagram allows up to five. For most coaches, the link that matters is the first one, and it should open a DM with you or your booking page, not a menu of twelve choices. ## Key takeaways - Instagram's Help Center says you can add up to five websites to your profile. Put the one you most want tapped at the top of the list. - An ig.me link (ig.me/m/yourusername) opens a chat with you in the Instagram app, and a ?ref= value tells a connected tool where the chat started. - A link page with many buttons adds a step between interest and action. Coaches who sell on a call usually do better with one direct link. - Add UTM tags (labels on the end of a link) to every website and booking link so you can count taps that turn into leads. --- This guide shows how to add links to IG bio settings step by step, how many links you get, and how Story link stickers work. The harder question is which link goes first, so we make the case for a single link. For the words above your links, see our [Instagram bio templates for coaches](/blog/instagram-bio-templates-for-coaches). ## How to add links to IG bio, step by step You add links to your Instagram bio from Edit profile on your own profile. Instagram's Help Center confirms you can add up to five websites. Button labels vary, so check the wording in your own app. 1. **Open your profile.** Go to your own profile page. 2. **Tap Edit profile.** This is where your name, bio and links live. 3. **Open the links field.** Choose the option to add an external link. 4. **Paste the full URL.** Include https:// and any tracking tags you've built. 5. **Repeat up to five times.** Add each extra link the same way. 6. **Put the main link first.** Move your most important link to the top of the list. 7. **Save and check.** Visit your profile from a second account and tap each link. ## How many links can you put in your IG bio? You can put up to five links in your Instagram profile, according to Instagram's Help Center. You don't have to use all five, because each extra link competes with the first one for the same tap. A sensible maximum for most coaches is three: - **Link 1:** the action you want most, such as a DM link or booking page. - **Link 2:** a free resource for people not ready to talk yet. - **Link 3:** your website or a page with contact details for desktop visitors. ## Which link shows first, and does the order matter? The order matters, because the top link is the one you're betting on. It should match the last line of your bio. If the bio says "DM me LIFT," the first link should open a DM, not your shop. Change the order when your goal changes, and review it once a month. ## How do you add a link sticker to Instagram Stories? You add a link to an Instagram Story with the Link sticker. Capture or upload content, open the sticker tool, tap Link, enter your URL and place the sticker. Instagram opened the Link sticker to all accounts in October 2021, except new accounts and accounts that repeatedly break its Community Guidelines. Our guide to [Instagram new account limits in the first week](/blog/instagram-new-account-limits-first-week) covers what new accounts can do instead. For coaches, Stories are where a single link works hardest. A Story about a client question can end with a link sticker to your DM link. If you'd rather have people reply to the Story itself, see our guide to [Instagram story reply automation](/blog/instagram-story-reply-automation). ## How do you put a DM link in your IG bio? To put a DM link in your IG bio, add an ig.me link as one of your profile links. Meta's documented format is ig.me/m/ followed by your username, so @mei.careers would use ig.me/m/mei.careers. Tapping that link opens a chat with you in the Instagram app, though not on Instagram on the web. You can add a referral value, such as ig.me/m/mei.careers?ref=bio. You won't see it in the app. Meta passes it to a messaging tool connected through its API, Meta's official connection for business tools, so the tool knows where the chat started. Some first messages arrive as [Instagram message requests](/blog/instagram-message-requests), so check that folder daily. ## Why does one link usually beat a page of 12? One direct link usually beats a link page because every extra screen and every extra choice is a place to stop. A DM link also makes the lead write first, which lets a business reply on Instagram and starts the conversation where coaching sales happen. Link pages still have a place if you sell products, run a podcast and coach, since a page can send each audience to the right spot. People ready to talk about their problem need one obvious next step. Our [Instagram call to action to drive DMs](/blog/instagram-call-to-action-to-drive-dms) guide covers how to ask for that first message. ## Which link should a coach put first? Put first the link that matches the action you want most this month. For most one-to-one coaches, that's a DM link, because a short conversation checks whether the lead is a fit before the call. | Your main goal | First link | Second link | | --- | --- | --- | | Book a call or start a DM | ig.me/m/username?ref=bio | Booking page or free resource | | Grow a list with a freebie | Sign-up page with UTM tags | ig.me DM link | | Sell a product | Checkout or store page | ig.me DM link | A booking link first suits an audience that already knows your offer. Our guide on how to [book calls from Instagram DMs](/blog/book-calls-from-instagram-dms) covers what happens after that first message. ## Do you need Linktree, Beacons or Stan? You don't need one to add several links, because Instagram already allows five. A link-in-bio tool earns its place when you sell digital products or need more than five destinations. For a coach who sells on a call, a free plan is plenty, or skip these tools entirely. ## How do you track clicks from your bio links? Track website and booking links with UTM tags, and DM links with ig.me ref values. UTM tags tell Google Analytics, Google's free website stats tool, where a visitor came from. Use utm_source, utm_medium and utm_campaign, and pick one spelling, because values are case sensitive. No tool that reads ref values? Use a different keyword in the bio and the Story ("DM LIFT" versus "DM START"), then count by keyword. ## A worked example: one coach, two link setups Here's how the arithmetic plays out for Mei, a fictional career coach (illustrative). Her profile gets 1,200 visits a month, and about 4% of visitors tap her top link. All rates are made up to show the method. ### Setup A: a link page with 12 buttons - Taps on the bio link: 1,200 x 4% = 48. - Taps through to her booking page: 48 x 25% = 12. - Calls booked: 12 x 25% = 3. ### Setup B: an ig.me link first - Taps on the bio link: 1,200 x 4% = 48. - Taps that become a sent message: 48 x 50% = 24 chats. - Chats that book a call after a short qualifying exchange: 24 x 30% = 7.2, so about 7 calls. Setup B only wins if someone answers those 24 chats quickly and well, about 240 replies a month. Our guide to [DM response time and speed to lead](/blog/dm-response-time-speed-to-lead) explains why the first reply carries so much weight. ## Where SetLuca fits after someone taps An ig.me link turns a profile visit into a message, and then someone has to answer it. SetLuca is a DM sales platform that replies to people who wrote to you first, within minutes at any hour, paced like a person. It qualifies leads with the sales framework you choose and books the call on your calendar or booking link. Auto-send is on by default, and you can switch any channel to review. Mei's 240 replies a month fit inside the Creator plan's 500. One honest limit: a great human setter still reads hard, emotional conversations better. SetLuca books the call, and you run it and close. Our [lead qualification questions for coaches](/blog/lead-qualification-questions-for-coaches) show what a good qualifying chat covers. ## Your one-link setup in ten minutes That's how to add links to IG bio, so now set up the one that does the work. Add ig.me/m/yourusername?ref=bio as your first link, a free resource second, and your website third. Make the last line of your bio point at the first link, then check everything from a second account. After a month, compare chats and calls booked, and change one thing at a time. ## FAQ ### How do I add links to my Instagram bio? Open your profile, tap Edit profile, and add each website in the links field. Instagram's Help Center says you can add up to five. Paste the full URL including https://, and put your most important link at the top of the list. Save, then tap each link from a second account to check it works. ### How many links can I have in my Instagram bio? Instagram's Help Center says you can add up to five websites to your profile. You can also type @ or # in the bio text to link to other profiles or hashtags, but those stay inside Instagram. Most coaches do better with one to three links, led by the action they want most. ### Why can't I add a link sticker to my Instagram Story? Instagram opened link stickers to all accounts in October 2021, with two exceptions: new accounts, and accounts that repeatedly share content that breaks its Community Guidelines. Instagram hasn't said how new is too new. Until the sticker appears, use your bio links and invite people to reply to your Story instead. ### How do I add a link that opens my Instagram DMs? Use Meta's ig.me format: ig.me/m/ followed by your username. Add it as one of your profile links, and tapping it opens a chat with you in the Instagram app. You can add ?ref=bio to track the source with a connected tool, but ig.me links don't currently work on Instagram on the web. ### Do I need Linktree to put multiple links in my IG bio? No. Instagram allows up to five links in your profile without any extra tool. Linktree, Beacons and Stan help when you sell digital products, need more than five destinations, or want their analytics. For a coach who sells on a call, one direct DM or booking link usually works better than a page of buttons. ## Sources 1. [Instagram Help Center, "Add a website to your Instagram profile." Retrieved 2026-10-26.](https://help.instagram.com/362497417173378) 2. [Instagram, "Introducing Hashtag and Profile Links in Bio," 2018. Retrieved 2026-10-26.](https://about.instagram.com/blog/announcements/introducing-hashtag-and-profile-links-in-bio) 3. [Instagram, "Expanding Sharing Links in Stories to Everyone," 2021. Retrieved 2026-10-26.](https://about.instagram.com/blog/announcements/expanding-sharing-links-in-stories-to-everyone) 4. [Meta for Developers, "Using ig.me Links." Retrieved 2026-10-26.](https://developers.facebook.com/documentation/business-messaging/instagram-messaging/features/ig-me-links) 5. [Meta for Developers, "Instagram API with Instagram Login: Send Messages," 2026. Retrieved 2026-10-26.](https://developers.facebook.com/documentation/instagram-platform/instagram-api-with-instagram-login/messaging-api) 6. [Google Analytics Help, "URL builders: Collect campaign data with custom URLs." Retrieved 2026-10-26.](https://support.google.com/analytics/answer/10917952?hl=en) 7. [Calendly, "Tracking and reporting." Retrieved 2026-10-26.](https://calendly.com/help/tracking-and-reporting) 8. [Linktree, "Linktree Free, Starter, Pro and Premium Pricing." Retrieved 2026-10-29.](https://linktr.ee/s/pricing) 9. [Beacons, "Beacons Pricing: Plans for Creators and Growing Businesses." Retrieved 2026-10-26.](https://beacons.ai/i/pricing) 10. [Stan, "Stan Store Pricing 2026: Plans, Costs and Free Trial," updated 2026-07-22. Retrieved 2026-10-26.](https://stan.store/blog/stan-store-pricing/) 11. [SetLuca, "Pricing," last updated 2026-10-21. Retrieved 2026-10-26.](https://setluca.com/pricing) --- Published by SetLuca.