---
title: "Hiring & Lead Gen: playbooks for coaches"
slug: hiring-and-lead-gen
description: "Setters, closers, and the pipeline that feeds them -- what to hire for, what to automate, and what each one really costs."
canonical: https://setluca.com/blog/category/hiring-and-lead-gen
---
# Hiring & Lead Gen: playbooks for coaches

Setters, closers, and the pipeline that feeds them -- what to hire for, what to automate, and what each one really costs.

## Articles

- **Sales Call Script for Coaches: The 40-Minute Frame** (https://setluca.com/blog/sales-call-script-for-coaches, Markdown: https://setluca.com/blog/sales-call-script-for-coaches/index.md): Sales call script for coaches: 15 named scripts from frame to close. Won deals average 57% rep talk time. Copy the lines, say the price, close on the call.
- **Do I Need a Setter or a Closer? How to Decide in 2026** (https://setluca.com/blog/do-i-need-a-setter-or-a-closer, Markdown: https://setluca.com/blog/do-i-need-a-setter-or-a-closer/index.md): Do I need a setter or a closer? Setters average $41,415 a year, closers $72,249. Compare what each role owns, the handoff script, and which to hire first.
- **How Appointment Setters Get Paid (Salary vs Commission)** (https://setluca.com/blog/appointment-setter-commission-rate, Markdown: https://setluca.com/blog/appointment-setter-commission-rate/index.md): Appointment setter commission rate, base pay and per-call models across 5 salary sources. PayScale puts commission at $9,000-$15,000 a year. See the math.
- **How to Get Coaching Clients from Instagram DMs** (https://setluca.com/blog/get-coaching-clients-on-instagram, Markdown: https://setluca.com/blog/get-coaching-clients-on-instagram/index.md): How to get coaching clients on Instagram: profile fixes, the formats that start DMs (carousels average 0.55% engagement), scripts, and booking the call.
- **Coaching Lead Generation: What Actually Works in 2026** (https://setluca.com/blog/coaching-lead-generation, Markdown: https://setluca.com/blog/coaching-lead-generation/index.md): Coaching lead generation in 2026: 8 channels ranked by effort, speed and cost, with referrals converting 3-5x higher. Pick two, work the DMs. Start free.
- **Should You Hire an Appointment Setter? A Coach's Guide** (https://setluca.com/blog/should-i-hire-an-appointment-setter, Markdown: https://setluca.com/blog/should-i-hire-an-appointment-setter/index.md): Should I hire an appointment setter? Run the four-gate readiness test, see the real $41,415-$50,455 cost, and compare in-house, agency, and AI. Start here.
- **How Much Does an Appointment Setter Cost? (And When AI Wins)** (https://setluca.com/blog/how-much-does-an-appointment-setter-cost, Markdown: https://setluca.com/blog/how-much-does-an-appointment-setter-cost/index.md): How much does an appointment setter cost? Base pay averages $50,455 a year, but fully loaded it lands nearer $72,000. See the math and your break-even.
- **Hire a Setter vs AI: A Coach's Decision Framework** (https://setluca.com/blog/hire-a-setter-vs-ai, Markdown: https://setluca.com/blog/hire-a-setter-vs-ai/index.md): Hire a setter vs AI: setters average $41K-$50K a year and 40% churn out annually. Compare hiring, agencies, and AI with real break-even math before you commit.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches, reading DMs across Telegram, Instagram, Messenger, and WhatsApp.
- Every article above has its own Markdown twin. Full blog index: https://setluca.com/blog/index.md
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/blog/category/hiring-and-lead-gen
- Contact: hello@setluca.com