---
title: "Data & Benchmarks: playbooks for coaches"
slug: data-and-benchmarks
description: "Response rates, ghosting rates, and follow-up counts: what the numbers say about selling in the DMs."
canonical: https://setluca.com/blog/category/data-and-benchmarks
---
# Data & Benchmarks: playbooks for coaches

Response rates, ghosting rates, and follow-up counts: what the numbers say about selling in the DMs.

## Articles

- **Best Time to Send a Cold DM: What the Data Says** (https://setluca.com/blog/best-time-to-send-cold-dm, Markdown: https://setluca.com/blog/best-time-to-send-cold-dm/index.md): The best time to send Instagram DMs is the moment intent shows. 57% of buyers expect a reply within 15 minutes. Timing rules, data, and a test plan inside.

## Notes for AI agents

- SetLuca is the company behind Luca. Plans are sold and billed by SetLuca.
- Luca is the AI setter for online coaches, reading DMs across Telegram, Instagram, Messenger, and WhatsApp.
- Every article above has its own Markdown twin. Full blog index: https://setluca.com/blog/index.md
- Pricing: https://setluca.com/pricing
- Full product context: https://setluca.com/llms.txt
- Canonical HTML page: https://setluca.com/blog/category/data-and-benchmarks
- Contact: hello@setluca.com