---
title: "The Best CRM for Coaches (2026)"
slug: best-crm-for-coaches
author: "Leonardo Maldonado"
category: "Hiring & Lead Gen"
articleType: listicle
tags: ["coaching CRM software","client management software for coaches"]
publishedAt: 2026-10-23T16:00:00.000Z
updatedAt: 2026-10-23T16:00:00.000Z
canonical: https://setluca.com/blog/best-crm-for-coaches
---# The Best CRM for Coaches (2026)

> The best CRM for coaches depends on whether you are managing clients you already have or chasing leads you don't. Paperbell wins for solo coaches who sell packages and want scheduling, payments and contracts in one flat bill. Pipedrive wins if you have a real pipeline and someone working it. HubSpot's free tier wins if you have neither the volume nor the budget yet, and plenty of coaches genuinely don't.

## Key takeaways

- Two different products share the name "CRM." Coaching platforms manage clients you already signed. Sales CRMs manage people who haven't bought yet. Plenty of coaches buy the wrong one first.
- September 2026 entry prices here run from $0 on HubSpot's free tier to $499/mo for Kajabi Pro billed monthly, with the coaching-specific platforms clustered between $20 and $57.
- CoachAccountable bills per active client, so its cost per client falls from about $10 to about $4 as you grow. The flat-rate tools charge a coach with six clients the same as a coach with sixty.
- One vendor on this page publishes two different prices on the same page. We name it.
- Luca is not a CRM and will not be pitched as one here. It works the conversation before the CRM record exists.

---

## What does a coach actually need a CRM to do?

The best CRM for coaches is the one built for your job: Paperbell for managing clients who already paid, HubSpot's free tier for a lead pipeline on no budget, and Pipedrive once a setter works your leads. Write down the job before you shop, because two unrelated products answer to the word CRM and they solve opposite problems.

**Client management** covers the people who already paid you: session notes, scheduling, invoices, contracts, homework, renewals. Paperbell, Practice, CoachAccountable, Satori and HoneyBook build for this, and the record starts the day someone buys.

**Sales pipeline** covers the people who haven't paid you: lead source, what they said, what stage they're at, when you follow up. HubSpot and Pipedrive build for this, and most of those records end without a sale.

**All-in-one platforms** do both, plus your website, your emails and your course. Kajabi and GoHighLevel live here.

A coach with twelve clients and no lead flow needs the first. A coach with two hundred DM conversations a month and a closing problem needs the second. How you find clients decides which side you land on: a long-program roster built on referrals skews to the first, while the pipeline motion in [how to get career coaching clients](/blog/how-to-get-career-coaching-clients) skews to the second. Buying the first when you needed the second is an easy and expensive mistake. No feature comparison saves you from it.

## What is the best CRM for coaches at a glance?

| Tool | Type | Best for | Entry price (Sep 2026) | Billing basis |
| --- | --- | --- | --- | --- |
| Paperbell | Coaching platform | Solo coaches selling packages | $57/mo, $570/yr | Flat, unlimited clients |
| Practice | Coaching platform | A cheap client hub on your phone | $21/mo card price | Flat, unlimited clients |
| CoachAccountable | Coaching platform | Accountability-heavy programs | $20/mo for 2 clients | Per active client |
| HoneyBook | Client-service CRM | Coaches who also sell done-for-you | $29/mo billed yearly | Flat, per team size |
| HubSpot | Sales CRM | Coaches with no budget and a pipeline | $0 free tier | Free to 2 users |
| Pipedrive | Sales CRM | Coaches with a setter or a team | US$14 per seat/mo annual | Per seat |
| GoHighLevel | All-in-one | Agencies and coaches who resell software | $97/mo | Flat, plus AI usage |
| Kajabi | All-in-one | Coaches whose course is the business | $143/mo annual, $179 monthly | Flat, by contacts |

Every price above was read off the vendor's own pricing page on September 25, 2026, in USD.

## How we evaluated these tools

We build Luca, the DM sales platform for coaches. That makes us a vendor in an adjacent category with an obvious interest in your attention. Read this page with that assumption switched on. Luca is not a CRM and does not appear in the ranking.

The method was narrow on purpose. We opened all eight vendors' own pricing pages on September 25, 2026 and recorded plan names, prices, billing basis, limits and trial terms. Nothing comes from a review site or from memory. Where a vendor published two prices that disagreed, we quote both. Where a price would not render for us, we say so rather than borrowing a number from somewhere else.

Each tool then got three questions. What job does it do, what does it cost at the size you are now, and who is it genuinely wrong for?

## Do you actually need a CRM yet?

Probably not, if you are under about fifteen active clients and your lead flow arrives one conversation at a time. That answer is right more often than it is wrong, and nobody selling software wants to give it.

A CRM earns its money when you are losing information, not when you feel disorganised. Those are different problems and only one has a software fix.

### The thirty-day test

Three questions settle it. Over the last thirty days, did you forget to follow up with someone who asked a real question? Did you scroll a DM thread to remember what a client was training for? Did you send an invoice late because you weren't sure they'd paid? Two yeses and a tool pays for itself. Zero yeses and it is a second inbox to maintain.

### What to run instead under fifteen clients

The under-fifteen coach is better served by a calendar link, a payment link, one shared notes doc and a habit. Spend the $57 on ads, or on the [high-ticket coaching offer](/blog/how-to-create-a-high-ticket-coaching-offer) you haven't finished building.

The exception is heavy lead flow with few clients. Two hundred conversations and six clients is a closing problem, and a sales CRM helps there even at low client counts.

## 1. Paperbell: best for solo coaches who sell packages

One flat price, everything switched on, unlimited clients.

### What Paperbell costs in September 2026

The monthly plan is $57/month and the annual plan is $570/year, shown as a discount from $684 and labelled "2 Mo Free!" (Paperbell pricing page, September 2026). Both plans include a branded coaching website, scheduling, payments and packages, a client portal and contract signing. You also get email workflows, surveys, group coaching tools and notes, with no added transaction fees and a 30-day money-back guarantee.

### Who Paperbell is right for

**Pros.** Flat pricing that doesn't change shape as you grow, and contracts plus payments replace two other subscriptions.

**Cons.** It manages clients, not leads. Nothing tracks a person who hasn't bought.

**Best for:** a solo coach with 5 to 60 clients selling defined packages.

**Honest verdict:** the strongest coaching platform here for the money, and the wrong purchase entirely if your bottleneck is lead volume.

## 2. Practice: best for a cheap client hub on your phone

The appeal is the price, and the price is where the confusion starts.

### What Practice costs, and why its own page disagrees

The plan card reads "$21 /mo" for the monthly plan, with a two-year option whose price the page does not display. The FAQ further down that same page states a flat "$35 USD/month" as the standard rate (Practice pricing page, September 2026). Two numbers, one page, no explanation of which governs. Both plans list unlimited contacts and clients, unlimited storage and messaging, and no added transaction fees. There are web, iOS and Android apps, behind a 7-day trial. Ask in writing which figure is live before you enter a card, and screenshot the answer.

### Who Practice is right for

**Pros.** Genuinely mobile-first, which matters if you coach from your phone between sessions.

**Cons.** The published price contradicts itself, the trial is the shortest here, and there is no pipeline.

**Best for:** a coach who wants a client hub and a scheduler in their pocket.

**Honest verdict:** good product, sloppy pricing page, and that tells you something about the vendor.

## 3. CoachAccountable: best for accountability-heavy programs

Billing follows your active client count, which makes it cheap when you are small and honest about it when you are not.

### What CoachAccountable costs at each client count

The ladder starts at Starter, $20/month for 2 active clients. From there it runs $40 for 5, $70 for 10, $120 for 20 and $250 for 50. The top rungs are $400 for 100, $800 for 200, $2,000 for 500 and $4,000 for 1,000 (CoachAccountable pricing page, September 2026). Only active clients count, and you can deactivate and reactivate at any time. Deactivated clients keep access to their records, and the 30-day trial takes no card.

Deactivating without losing records matters more than the price. Coaching client counts are seasonal, and not every tool lets you throttle down without losing history.

Line chart showing CoachAccountable's monthly cost per active client falling from ten dollars at two clients to four dollars at one hundred clients and flat thereafter

Calculated from the plan prices and client allowances published on the CoachAccountable pricing page, retrieved September 25, 2026.

### Who CoachAccountable is right for

**Pros.** Per-client billing scales with reality, and the program tooling is deep.

**Cons.** The interface is functional rather than pretty, and the tier names read like version numbers.

**Best for:** coaches running programs with homework, metrics and check-ins between sessions.

**Honest verdict:** the fairest billing model here, and the best pick if your program has structure rather than just sessions.

## 4. HoneyBook: best for coaches who also sell done-for-you work

Built for client-service businesses, which is why proposals and contracts are better here than in the coaching-specific tools.

### What HoneyBook costs in September 2026

Starter is $29/month billed yearly. Essentials is $49/month billed yearly against a regular $59, and Premium $109/month billed yearly against a regular $129 (HoneyBook pricing page, September 2026). All three carry unlimited clients and projects. Essentials adds up to 2 team members and Premium goes unlimited. The scheduler, automations and QuickBooks sync start at Essentials. Lead forms run 2, then 10, then unlimited, and card processing starts at 2.7% plus 10 cents per charge.

### Who HoneyBook is right for

**Pros.** Lead forms and a light pipeline sit inside a client-management tool, which is unusual here.

**Cons.** The scheduler is not on the entry plan, so the plan you'd run is $49, and processing fees stack on top.

**Best for:** a coach whose revenue mixes coaching with consulting or retainers.

**Honest verdict:** if you send proposals, this beats Paperbell. If you sell one repeatable package, it doesn't.

## 5. HubSpot: best free sales pipeline for coaches

Free is the right starting point for a large number of coaches, and it is a real product rather than a crippled demo.

### What HubSpot's free tier covers

The free tier covers up to two users, 1,000 contacts, with room for up to 1,000,000 records across other objects such as companies and deals. You get deal pipelines, contact management, email tracking, tasks, a meeting scheduler, live chat and a reporting dashboard (HubSpot free CRM page, September 2026). The catch is branding: the chat widget, the meeting link and the 2,000 monthly email sends carry HubSpot's name. The paid step is the Starter Customer Platform, shown as "Starts at $7/mo/seat" annually and $20/mo/seat monthly.

Read those two figures carefully, because they invert the usual pattern. The cheap number is the annual commitment.

### Who HubSpot is right for

**Pros.** Nothing else here gives you a working pipeline for zero dollars, and two seats cover you and one setter.

**Cons.** No session notes, packages, contracts or client billing, and the free-tier branding on your booking link shows.

**Best for:** a coach with real lead flow, no budget and no need for client-side tooling yet.

**Honest verdict:** the best first CRM for most coaches reading this page.

## 6. Pipedrive: best for coaches with a setter or a small team

Pipeline discipline is the product. Everything on the screen pushes you to move a deal forward or admit it's dead.

### What Pipedrive costs per seat

Pricing is annual and per seat. Lite is US$14 per seat per month, charged as one payment of US$168 per seat per year. Growth is US$39 at US$468, Premium US$59 at US$708 and Ultimate US$79 at US$948 (Pipedrive pricing page, September 2026). Growth is where email sync, automations, nurture sequences and the scheduler start; Premium adds lead routing, scoring and e-signatures. The trial is 14 days without a card.

One transparency note. The billing toggle advertises savings of up to 42% for annual, but the monthly-billed figures did not render for us on retrieval. Assume monthly costs meaningfully more and confirm before you commit.

### Who Pipedrive is right for

**Pros.** The cleanest pipeline view here, and per-seat pricing makes sense once a second person touches leads.

**Cons.** The bill grows with headcount whether or not that person sells, and there is no client-side tooling.

**Best for:** a coach who has hired a setter or a closer.

**Honest verdict:** better than HubSpot's free tier once two people work the pipeline daily, and worse value below that line.

## 7. GoHighLevel: best for agencies and coaches reselling software

The design goal is letting you serve other people under your own brand, and that shapes every decision inside it.

### What GoHighLevel costs, plan by plan

Starter is $97/month with 3 sub-accounts, unlimited contacts and unlimited users. Unlimited is $297/month, adding unlimited sub-accounts, rebilling at no markup and basic API access. Agency Pro is $497/month with SaaS mode, rebilling with markup and advanced API access. Above that, Enterprise is priced on request (HighLevel pricing page, September 2026).

### The AI charges you cannot forecast

Budget for more than the sticker. The pricing page states that usage-based charges apply to Conversation AI, Voice AI, Reviews AI and email and SMS, and links to an AI usage pricing article. That article returned a 404 for us on September 25, 2026, so we cannot quote the rates. An unpublished meter on your main automation feature is a planning risk, and our [GoHighLevel Conversation AI review](/blog/gohighlevel-conversation-ai-review) covers what that AI does in a sales conversation.

### Who GoHighLevel is right for

**Pros.** Unlimited contacts and users at $97 is unmatched here, and SaaS mode is a business model rather than a feature.

**Cons.** Enormous surface area, a real learning curve, and a second bill you cannot forecast.

**Best for:** agencies, and coaches whose offer includes setting up systems for clients.

**Honest verdict:** close to the only right tool if you plan to resell it, and the wrong one if you just want your clients organised.

## 8. Kajabi: best when the course is the business

Courses, memberships, emails, landing pages and a contact CRM in one place, priced for a business that already has revenue.

### What Kajabi costs at each tier

Basic is $179/month billed monthly or $143/month on annual, covering 5 products, 2,500 contacts and 2 admin users. Growth is $249 monthly or $199 annual, at 50 products, 25,000 contacts and 11 admins. Pro is $499 monthly or $399 annual, with unlimited products, 100,000 contacts and 26 admins (Kajabi pricing page, September 2026).

### Who Kajabi is right for

**Pros.** If you already sell a course, replacing four tools with one at $143 is straightforward arithmetic.

**Cons.** The CRM inside it is contact management, not a pipeline with stages and deal values, and it's the priciest entry point here.

**Best for:** a coach whose main revenue is digital products with coaching attached.

**Honest verdict:** buy it for the course platform and accept the CRM. Buying it for the CRM is how coaches end up paying $179 for a contact list.

## Which CRM should you choose?

| Your situation | Choose | Why |
| --- | --- | --- |
| Under 15 clients, low lead flow | Nothing yet, or HubSpot free | A habit beats a half-filled database |
| 15 to 60 clients, packages, no team | Paperbell | Flat price, contracts and payments included |
| Structured program with check-ins | CoachAccountable | Per-client billing, real program tooling |
| Coaching plus consulting work | HoneyBook Essentials | Proposals, lead forms and a scheduler |
| Heavy lead flow, one person on it | HubSpot free | A real pipeline at zero cost |
| A setter or closer on the team | Pipedrive Growth | Per-seat pipeline you both see |
| You resell systems to other coaches | GoHighLevel | Sub-accounts and SaaS mode |
| A course is most of your revenue | Kajabi | The CRM is a bonus, not the reason |

Do both when your client admin and your lead flow are both real. HubSpot free plus Paperbell costs $57 a month combined and covers the span better than any single tool at that price.

## A worked example: how Nadia picked

Illustrative, with real arithmetic from the prices above.

Nadia coaches strength athletes online. She has 34 active clients on a 12-week package at $1,200, so about $13,600 a month in program revenue at the current mix. Instagram brings her roughly 90 new DM conversations a month, from which she books 11 calls and closes 4.

### What was actually breaking

Her stack was a free Calendly plan, Stripe payment links, a Notion doc per client and her phone's notes app. The tell was the forgetting. In September she missed two renewals worth $2,400, because the 12-week end dates lived only in her head. She also lost a call: a lead asked about pricing on a Friday and she replied the following Tuesday.

### The arithmetic she ran

Client admin first, because that was the $2,400.

At 34 clients her CoachAccountable tier is the 50-client rung at $250/month, since 34 is past the 20-client rung at $120. Paperbell would be $57 flat for the same 34 and still $57 at 80, so Paperbell wins by $193 a month, or $2,316 a year. But her program runs weekly check-ins with logged lifts and adherence. That is the job CoachAccountable was built for, and the job Paperbell is not. She priced the difference honestly: $193 a month, about 1.4% of program revenue, to keep the check-in system her clients renew for. She took CoachAccountable, then added HubSpot free for the lead problem. One pipeline, four stages, two users, zero dollars.

### What the stack cost, and what it did not fix

Total stack $250 a month, against $2,400 lost in one month to a missed renewal date. What no CRM fixed was the Friday DM, because a record only appears once someone is in the pipeline and that lead never got there. If her packages were priced differently the calculation shifts, and [how to price coaching packages](/blog/how-to-price-coaching-packages) walks that decision separately.

## Where does Luca fit, and where does it not?

Luca is not a CRM, and this is the one section where we talk about it.

A CRM stores what happened. Luca is what happens. It works the DM conversation before there is anything to store. Telegram, Instagram and Messenger are live today, and WhatsApp is coming soon. Luca drafts replies the way you write, asks the qualifying questions and runs the follow-up when someone goes quiet. Then it hands you the lead with the context attached. That is the same boundary an [AI setter vs SDR](/blog/ai-setter-vs-sdr) comparison turns on: both are judged on the conversation that happens before a record exists, not on what the record stores afterwards. Pricing is $99, $249 and $499 a month for 1,250, 4,000 and 8,500 replies, and every Luca plan comes with a 7-day free trial (card required). If you own Pipedrive, Luca hands you qualified leads to log there; there's no direct sync. If you own Paperbell, Luca sits upstream and the two do not overlap.

### Auto-send or review, your choice per channel

Luca drafts each reply the way you write. Auto-send is on by default on every channel, and you can switch any channel to review. That is not caution theatre. A wrong answer in a CRM record is an inconvenience. A wrong answer sent to a lead at 11pm in your name is a lost client, and there is no undo in a DM thread. If your inbound skews high-stakes, that asymmetry is exactly why approving each reply is worth the minutes.

### Where a human setter still beats Luca

The honest limit is emotional range. A great human setter still beats Luca when the conversation turns emotional. Think of someone disclosing a health scare, a divorce, a relapse, or the real reason they want coaching. That person needs someone who can sit in it rather than route it. Luca recognises those conversations and stops. It cannot have them. If most of your inbound arrives in that register, hire a human and read [how much an appointment setter costs](/blog/how-much-does-an-appointment-setter-cost) first. Luca also does no client management, so for notes, invoices, contracts and packages, buy one of the eight above.

## What goes wrong when coaches set up a CRM?

CRM setups tend to fail in the first three weeks, and the failures repeat.

| Symptom | Likely cause | Fix |
| --- | --- | --- |
| Pipeline shows 200 deals, none moving | Every DM was imported as a lead | Only create a record after a real reply. Delete anything one-sided |
| You still check DMs for client details | Notes live in the platform but you never open it | Put the client link on your home screen and open it before every session |
| Renewals still getting missed | End dates entered as a note, not a date field | Re-enter every end date as a dated task with a 14-day reminder |
| Duplicate records for one person | The lead came in on Instagram and via a form | Merge on email, and make email required on every intake form |
| Bill jumped with no plan change | Usage-metered features, or a seat a teammate added | Check the AI and seat lines on the invoice, not the plan price |
| Clients ignore the portal you paid for | You sent the link once at onboarding | Route everything through the portal for four weeks, including things you'd normally text |

## What about the awkward cases?

### Cases where the record starts in the wrong place

**The client who becomes a lead again.** Someone finished a 12-week program in March and asks about the mastermind in October. Create a new deal, link it to the existing client record, and do not overwrite the old one. Their history is the reason they'll buy again, and the reason your pitch is shorter.

**The lead who books before you've spoken.** Someone finds your calendar link in a Reel caption and books cold. Add them at the stage after "booked," not the first stage, and send a two-question pre-call form. Half are unqualified and you want to know that on Thursday, not on the call.

### Cases your billing and stages do not cover

**The person paying for someone else.** A parent buying for an adult child, a business paying for a founder. Your billing record and your coaching record are two different humans. Store both, mark who gets the sessions, and never send session content to the payer.

**The paused client.** On CoachAccountable you deactivate and stop paying while they keep their records; on a flat-rate platform they cost nothing either way. What matters is the return date, because without a dated task they become quiet churn.

**The lead who went quiet at the price question.** Nothing in the CRM will move them, because a stage is a label rather than an action. It needs a sequence attached, which is what a proper [lead nurture system for coaches](/blog/lead-nurture-for-coaches) supplies.

## What mistakes do coaches make when choosing a CRM?

Five, roughly in order of expense.

### The mistakes that cost money up front

**1. Buying the client platform when the problem was leads.** Paperbell will not increase your bookings, and a coach who buys it hoping for that concludes CRMs don't work. If you lose people before they pay, a client platform cannot see those people at all.

**2. Importing everything on day one.** Every follower who ever replied to a story becomes a record, the pipeline reads 400, and within a fortnight you stop opening it. Start with the people you spoke to in the last 30 days.

### The mistakes that surface a month in

**3. Pricing the plan instead of the configuration.** HoneyBook at $29 has no scheduler. Pipedrive Lite has no automations. Kajabi Basic caps at 5 products. The plan you actually run is usually one tier above the one on the ad.

**4. Ignoring the metered lines.** GoHighLevel's own page says usage charges apply to its AI and messaging, without a rate card we could reach. Ask for the rate in writing before you build on the feature.

**5. Treating the CRM as the strategy.** Stages are containers. What fills them is an offer, a follow-up cadence and a reason to reply, which is the work in [building a coaching sales funnel](/blog/coaching-sales-funnel). Buy for the quarter you are in, not the business you want in a year.

## How do you move without losing your pipeline?

Export before you cancel anything, and take a CSV of contacts, deals with their stage and value, and notes. Notes rarely survive a migration intact, so check them field by field before you trust the file. Keep the old tool paid for two weeks after the new one goes in.

Rebuild stages rather than copying them. Four is usually right: replied, qualified, call booked, closed. Move clients before leads, because client records carry money and obligations while leads carry hope. The follow-up discipline still has to be yours. A fresh pipeline does nothing for [no-shows on sales calls](/blog/how-to-reduce-no-shows-on-sales-calls) unless a reminder sequence sits behind the booking.

Give it four weeks. Week one of any CRM feels worse than no CRM, because the data-entry cost lands before the benefit does.

## So what is the best CRM for coaches?

For most coaches reading this, the best CRM for coaches is HubSpot's free tier for leads plus Paperbell at $57 a month for clients. That is under sixty dollars all in. If your program runs on structured check-ins, swap Paperbell for CoachAccountable and pay per active client. If a second person works your leads, Pipedrive at US$14 per seat is the upgrade that pays. If a course is most of your revenue, Kajabi absorbs the stack and you accept a contact list rather than a pipeline.

And if you have twelve clients and a quiet inbox, buy nothing. Fix the offer, fill the top of the funnel, and come back when you start forgetting things. When the volume arrives, the piece a CRM structurally cannot do is answer at 9pm on a Friday. That is the job an [AI setter for coaches](/blog/what-is-an-ai-dm-setter) covers, and the systems in [automating your coaching business](/blog/how-to-automate-your-coaching-business) sit alongside it. If your leads live mainly in one inbox, our roundup of [Instagram CRM tools](/blog/instagram-crm) narrows the question to that channel.


## FAQ

### What is the best CRM for coaches in 2026?

For most coaches, HubSpot's free tier handles leads and Paperbell at $57 a month handles clients, which covers both jobs for under sixty dollars. Choose CoachAccountable instead if your program runs on structured check-ins, or Pipedrive from US$14 per seat if a second person works your pipeline.

### Do coaches really need a CRM?

Not under about fifteen active clients with light lead flow. A CRM earns its keep when you are losing information, not when you feel disorganised. If you have not missed a follow-up, a renewal or an invoice in the last month, a calendar link and a payment link are enough for now.

### What is the difference between a coaching platform and a CRM?

A coaching platform manages people who already paid you: sessions, notes, invoices, contracts, homework. A sales CRM manages people who have not paid yet: lead source, stage, follow-up date, deal value. Paperbell and CoachAccountable are the first. HubSpot and Pipedrive are the second.

### Is there a free CRM for coaches?

Yes. HubSpot's free tier covers up to two users and 1,000 contacts with deal pipelines, contact management, email tracking, tasks, a meeting scheduler and live chat. The trade is HubSpot branding on your chat widget, booking link and outgoing emails, plus no client-side tooling at all.

### How much does a coaching CRM cost?

Entry prices in September 2026 run from $0 on HubSpot's free tier to $499 a month for Kajabi Pro billed monthly. The coaching-specific platforms cluster between $20 and $57, sales CRMs start around US$14 per seat annually, and all-in-one platforms start at $97 and climb.

### Can a CRM reply to my DMs for me?

No. A CRM stores conversations and reminds you to follow up, but it does not hold the conversation. Replying to inbound DMs the way you write, qualifying the person and booking the call is a different product category. That is where Luca sits, the DM sales platform for coaches, at $99, $249 or $499 a month for 1,250, 4,000 or 8,500 replies. Every Luca plan comes with a 7-day free trial (card required).

### Should I use GoHighLevel as a coach?

Only if you resell systems to other coaches or run an agency. At $97 a month for unlimited contacts it looks cheap, but usage-based AI and messaging charges sit on top, and most solo coaches use a fraction of the platform. A simpler coaching platform is the better fit.


## Sources

1. [Paperbell. "Pricing."](https://paperbell.com/pricing/)
2. [Practice. "Pricing."](https://practice.do/pricing)
3. [CoachAccountable. "Pricing." Retrieved October 17, 2026.](https://www.coachaccountable.com/pricing)
4. [HoneyBook. "Pricing." Retrieved October 17, 2026.](https://www.honeybook.com/pricing)
5. [HubSpot. "Pricing: CRM." Retrieved October 17, 2026.](https://www.hubspot.com/pricing/crm)
6. [HubSpot. "Free CRM Software." Retrieved October 17, 2026.](https://www.hubspot.com/products/crm)
7. [Pipedrive. "Pricing."](https://www.pipedrive.com/en/pricing)
8. [HighLevel. "Pricing." Retrieved October 17, 2026.](https://www.gohighlevel.com/pricing)
9. [Kajabi. "Pricing." Retrieved October 17, 2026.](https://kajabi.com/pricing)
10. [Satori. "Pricing.": Retrieved September 25, 2026. Plan names (Essentials, Pro, Leader), the 10-active-client Essentials guidance and the 15-day trial rendered for us; the dollar amounts did not, so no Satori price is quoted on this page.](https://www.satoriapp.com/pricing)

---

Published by SetLuca.